Munawar Faruqui has elevated the launch of his scripted series debut by securing a Farah Khan First Copy cameo, resulting in a viral promotional video that has caught the attention of viewers across Mumbai and India on 25 June 2025. This inventive marketing push for ‘First Copy’ on Amazon MX Player showcases Faruqui’s signature comedic style through a whirlwind of misadventures and star-studded moments.
Unconventional Promotion Tactics Lead to Comedy Gold
Munawar Faruqui, known for his sharp humor, tapped into his network within the entertainment world to help promote ‘First Copy,’ but things did not unfold in any conventional manner. Early in the now-viral video released on YouTube, audiences see Faruqui repeatedly calling celebrities like Farah Khan, Samay Raina, and Ranveer Allahbadia, only to be met with unbroken silence from each one—no responses, leaving him increasingly puzzled.
Refusing to let missed calls hold him back, Faruqui sought advice from podcast host Raj Shamani. Instead of clear marketing guidance, he was bombarded with complex branding terms, which left him visibly lost. Attempts to join dancer duo Piyush and Shazia in their studio to perfect a challenging hook step for the ‘First Copy Anthem’ ended in humorous failure, with Faruqui ultimately asking for something more authentically Indian, much like the Amazon MX Player platform that is offered for free throughout India.
Celebrity Cameos and Absurd Humor Steal the Show
The comic journey escalated as Faruqui visited Tony Kakkar’s studio, only to be told to invest in a black-and-white TV for added inspiration—a tongue-in-cheek suggestion that further amplified the absurdity. It was only after these chaotic stops that Farah Khan, acclaimed choreographer and director, finally picked up his call. The result was a playful improvisational exchange between Khan and Faruqui centered entirely around the phrase “First Copy,” creating a skit that became a highlight of the promotion.
The surprises continued with comedian Samay Raina chiming in with ideas so outrageous that, as the video jokes, “they belong in another universe.” The entire sequence is a rapid-fire montage of missed opportunities, marketing strategies gone awry, and Faruqui’s natural knack for making chaos comical.
Fan Reception and Series Details
Fans have embraced the promotional antics, calling the video “the funniest crossover ever” and crediting its success to Faruqui’s personality and impeccable timing rather than relying on a traditional ad campaign. The approach is being praised as
“the most Munawar way to do marketing,”
underlining his unique connection with audiences.
‘First Copy’ comes with a stellar cast, including Munawar Faruqui, Krystle D’Souza, Gulshan Grover, Saqib Ayub, Ashi Singh, Meiyang Chang, Inam Ul Haq, and Raza Murad in key roles. The series is now available to stream for free on Amazon MX Player across multiple platforms—mobile apps, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs—ensuring wide accessibility for viewers across India.
What This Means for Marketing and Streaming Entertainment
This inventive campaign demonstrates how shows like ‘First Copy’ can capture public imagination using organic humor and celebrity cameos rather than costly, polished campaigns. With Munawar Faruqui at the helm, supported by appearances from entertainment icons such as Farah Khan, Ranveer Allahbadia, Tony Kakkar, and others, the promotional blitz for ‘First Copy’ sets a new benchmark for OTT series launches in India, blending comedy, chaos, and star power for maximum impact.
