In a humorous and clever twist, Ritz has unveiled its first-ever Super Bowl commercial featuring the famously salty duo, Aubrey Plaza and Michael Shannon, alongside the ever-smiley Bad Bunny. Set to air during the big game, the 30-second spot humorously presents the Ritz Salty Club, a place where smiles are strictly prohibited, emphasizing a salty attitude as a requirement for entry.
The ad is set against the backdrop of Salt Flats, Utah, with the Ritz Salty Club engulfed by vast salt landscapes, reinforcing the theme of saltiness. Plaza and Shannon enter the scene, scowling at fellow members who return their glares with exaggerated eye rolls. A nearby man disrupts the ambiance by complaining about change, setting a decidedly salty tone for this unique sanctuary. “These are our people,” Plaza remarks, with Shannon interjecting, “our salty brethren.”
As the ad unfolds, Plaza boldly claims her title as the saltiest of the group. Shannon retorts with a humorous quip about his own demeanor: “Saltier than me? When I smile, people think it’s a glitch.” He then exhibits an impossibly awkward smile. Plaza’s witty comeback, “I’m the human version of Monday,” accompanied by a hissing noise, further enhances the playful banter between the two stars, making their rivalry entertaining.
Their expressions shift momentarily when they savor a Ritz cracker, though the enjoyment morphs back into annoyance. “Buttery soft, very salty showoffs,” Shannon grumbles, scrutinizing the snack with a rising scowl. Just then, Bad Bunny joyfully chimes in, “I love them!” raising a cracker in a toasting gesture, contrasting with the otherwise serious atmosphere.
As tension builds, Shannon delivers a stern reminder of the Salty Club’s rules, yelling at Bad Bunny to read the conspicuous sign that reads “No smiles allowed.” Ignoring the warning, Bad Bunny tries to infuse some cheer into the group but is quickly reprimanded by Plaza, who warns him that his positivity might lead to their expulsion from the club. In a moment of comedic relief, Bad Bunny lowers his sunglasses nonchalantly, prompting Plaza to shrug and say, “That’s better.”
This year’s Super Bowl has been a showcase for celebrity-studded advertisements, with notable appearances from stars like Matthew McConaughey and Martha Stewart in a variety of memorable ads. The inclusion of Aubrey Plaza and Michael Shannon adds a refreshing layer of humor to the event, inviting viewers to embrace their own saltiness, all while enjoying Ritz crackers.
