Minnesota residents criticized Ryan Reynolds after promotional comments for his Ugly Estates boxed wine characterized the state as an “underdog,” which many perceived as condescending toward local tastes and culture. The backlash unfolded across social platforms and local commentary, with critics arguing the marketing angle leaned on coastal stereotypes that diminished regional identity. Supporters countered that Reynolds often uses tongue-in-cheek humor in brand campaigns and that the remarks fit his usual irreverent style. The moment underscores the tightrope celebrities walk when deploying edgy marketing narratives for consumer products tied to their portfolios. It also illustrates how regional pride can quickly mobilize online, especially when national figures comment on local character. As of now, there’s no formal apology, and discourse continues.
Ryan Reynolds sparks outrage in Minnesota with ‘insulting’ wine ad remarks
