As Wrexham prepared to face Portsmouth, reporting noted that Ryan Reynolds’ Hollywood-driven transformation of Wrexham—documented and globally marketed—helped push rival owners to reconsider their own stance on behind-the-scenes access and media strategy. Michael Eisner, Portsmouth’s owner, reportedly shifted perspectives about cameras and storytelling value as the matchup drew narrative-rich attention. The “Disney derby” moniker underscores how Wrexham’s media-savvy approach can reshape norms across English football clubs, particularly around brand-building and fan engagement. The episode highlights Reynolds’ broader impact on league culture beyond match results, influencing how clubs think about content, partnerships, and global reach.
