Bollywood actor Ranveer Singh has sparked family vacation excitement in Experience Abu Dhabi’s vibrant new brand film, “Family Holiday Dhamaal,” which captures the joy and energy of families planning trips through buzzing WhatsApp groups filled with forwards, GIFs, and playful banter. Singh expressed his enthusiasm, stating, “Abu Dhabi has always been one of my favourite destinations, and I’m excited to be working with Experience Abu Dhabi again – it’s a place that feels like home but offers something new for everyone in the family to see, do, and discover.”
He went on to highlight, “From the incredible attractions to the warm Emirati hospitality, it’s a place where families are not just visitors, but are truly welcomed as guests. And with Abu Dhabi’s incredible culinary scene, I’ve even found a spot that serves homely delicacies just like my mother’s—a specialty that makes this city a food lover’s paradise.”
With his signature charm, Singh perfectly encapsulates the allure of Abu Dhabi during his family adventure, taking on the role of the chief holiday orchestrator. In the campaign, he is seen managing the many personalities within his energetic, relatable family – from the Chachi, Dada, and Mama to the Bua – all of whom provide quirky opinions on everything from the best shopping to must-visit restaurants and thrilling activities that will make their holiday unforgettable.
Delightfully, each character’s vacation dreams come true as we see the family exploring Abu Dhabi – shopping at the Gold Souk, indulging in traditional Indian food at a five-star buffet, and wandering through Warner Bros. World Abu Dhabi. With every family member’s craving satisfied, the film showcases the endless experiences available to visitors in the city. No matter the age or interest, there’s something for all the family in Abu Dhabi!
This campaign encourages families to bring their WhatsApp groups to life and take a page out of Bollywood superstar Ranveer Singh’s book. It motivates family members to rally together and explore Abu Dhabi, a destination that offers exciting, inspiring, and restorative experiences for everyone to discover at their own pace. The film serves as a fantastic reminder of the joys of family vacations and the unique adventures that await in Abu Dhabi.
