In a powerful display connected to Jamie Lee Curtis AIDS awareness, the acclaimed actress recently recounted the poignant reason behind her memorable appearance at the 1995 AIDS Project Los Angeles Walk at Paramount Studios, sharing the story on World AIDS Day. Curtis, known for her advocacy, discussed the personal loss, strategic intent, and ongoing fight for AIDS awareness that shaped her iconic moment.
Curtis’s AIDS Awareness Statement at the APLA Walk
On December 1, Jamie Lee Curtis posted a nostalgic photograph on Instagram, showing herself at age 67 in a striking red bra top with crisscross halter straps. The image, taken during the 1995 AIDS Project Los Angeles Walk, was a tribute to World AIDS Day. Fans recognized the daring fashion choice as a visual nod to the significant red AIDS ribbon, with many commenting on the lasting impact it had at the event.
Curtis dedicated her post to those affected by AIDS, including her late friends, writing,
To my friends, Rick and George and all their friends and families and all of yours and all who we lost, all over the world. We will continue the fight.
– Jamie Lee Curtis
Actor Cheyenne Jackson expressed his admiration in a comment, stating,
I JUST now realized that was an AIDS ribbon. Wow,
– Cheyenne Jackson, Actor

Another supporter reflected on the emotional significance of the day, saying,
It touches my heart that you memorialized my Uncle George and Rick today. I was in eighth grade when he passed and will never ever forget him. Bless you.
– User
The Story Behind the Look and Its Motivation
While attending a Cinema Society screening for her film “Ella McCay” in New York City, Curtis provided deeper insight into her choice of attire at the 1995 walk. She explained,
I had just lost my best friend, Rick Frank, that year. The year before, his husband died, and then Rick died, and I went to the AIDS Walk for the first time and wore that red ribbon sash,
– Jamie Lee Curtis
She described the thought process behind the statement, adding,
I knew they wanted me to speak, and I wore a jacket over it, and when I got up to the microphone, I took my jacket off because I’m a very good marketing person.
– Jamie Lee Curtis
Curtis emphasized the intention was to draw public attention, saying,
I knew that if I walked up to that microphone and dropped that jacket wearing that red thing, it would make people pay attention, which is the point.
– Jamie Lee Curtis
The Ongoing Challenge of AIDS Awareness
For decades, Curtis has consistently supported AIDS organizations and the larger effort to find a cure. In recounting her participation in collective activism, she noted,
We were there as a collective to try to do something together, which is what the AIDS Walk did and continues to do, which is raise money, raise awareness, more and more research, more attempts at finding a cure,
– Jamie Lee Curtis
Sharing a glimmer of hope for progress, she remarked,
And even today I read that they’re closer than they’ve ever been.
– Jamie Lee Curtis
The gravity of Curtis’s participation becomes clear when considering that Rick Frank, her best friend and former colleague from ABC’s sitcom “Anything But Love,” died due to complications from AIDS that same year, following the death of his husband, George Lowe, in the previous year.
Advice for Aspiring Advocates and Lessons Learned
Jamie Lee Curtis has never shied away from empowering others to take bold steps in advocacy. She offered guidance to women interested in making an impact:
Get out of your own way,
– Jamie Lee Curtis
She further urged,
Just get out of your own way. Just move that ego or move that obstacle you think is holding you back. Move it out of the way and just get f***ing going.
– Jamie Lee Curtis
Curtis firmly believes in acting with urgency around issues that matter, expressing,
We have no time to waste. Nobody does. Certainly not someone with a passion and an idea. You must drive that immediately.
– Jamie Lee Curtis
New Film Spotlights Advocacy and Collective Action
Curtis’s latest project, “Ella McCay,” builds on her advocacy by highlighting the journey of another, albeit fictional, strong female figure. The film, starring Emma Mackey as the title character, traces Ella’s rise from lieutenant governor to governor, facing complex family situations and championing meaningful causes. Curtis appears as Helen, Ella’s candid and warm aunt.
Discussing the importance of storytelling in promoting public service and empathy, Curtis reflected,
We need a movie that lifts us, that reminds us that public service is actually about helping people overcome the obstacles and situations of their lives, and that a public forum and collective can lift people, which is what the goal of it all is,
– Jamie Lee Curtis
She observed current challenges in the political climate, noting,
Unfortunately, we’re living in a time where it’s not public service. It’s politicians. And it’s greed and avarice and vile behavior and language, and we’re seeing it play out every single day.
– Jamie Lee Curtis
On restoring purpose and unity, Curtis urged,
We must change the narrative back to a civility and a civilization that’s aimed at helping each other.
– Jamie Lee Curtis
“Ella McCay” is set to debut in theaters on Friday, December 12, expanding the conversation about advocacy and compassion to a wider audience.
Lasting Impact of Curtis’s Advocacy
Jamie Lee Curtis’s public remembrance and courageous actions have contributed to keeping the world’s attention on AIDS awareness, inspiring both collective action and individual courage. Through her outspoken support and personal connection to the cause, Curtis demonstrates that emotional honesty, public platforms, and storytelling can help drive social change. Her experiences and her advocacy for Jamie Lee Curtis AIDS awareness continue to challenge others to step forward, act boldly, and never stop fighting for important causes.
