Anne Hathaway showcased her signature Anne Hathaway side part updo in a bold new look for Bvlgari’s recent Serpenti campaign, impressing fashion fans on Sunday with high-drama hair and statement jewelry. Channeling Y2K-inspired style and invoking nostalgia, Hathaway’s choice highlighted a Millennial-approved trend while adding her own modern twist during the photo shoot in partnership with Bvlgari.
Anne Hathaway Leads the Side Part Revival for a Bold Campaign Look
The Devil Wears Prada star put her own spin on the deep side part trend—often favored by Millennials—by debuting a striking updo for Bvlgari’s latest jewelry collection. On January 11, behind-the-scenes images revealed Hathaway’s signature dark chocolate hair swept up into sleek styles, including a long ponytail with a dramatic swooped bang that started deep from the left. She later transformed the look, opting for a textured French twist, further emphasizing her versatility as a fashion and beauty icon.
In the campaign images, Hathaway combined her ultra-deep side part with an asymmetrical bun, creating an elegant hairstyle that still felt effortless and fresh. By leaving her layered side bangs and face-framing strands loose on her right side, she achieved a modern, slightly undone finish that drew attention to her face. The ensemble was perfectly complemented by an array of serpentine gold Bvlgari jewelry—featuring winding bracelets, necklaces, and rings adorned with diamonds—all worn over a sophisticated emerald green turtleneck, radiating a quiet sense of luxury.
Mixing Classic Elegance with 2000s Inspiration
Preparing to reprise her iconic role as Andy Sachs in the upcoming Devil Wears Prada sequel, Hathaway continues to explore throwbacks to the 2000s and 2010s in her beauty looks. During a recent public appearance at the God’s Love We Deliver 2025 Golden Heart Awards in October, she wore a similarly deep side part, further cementing her commitment to the trend. Hathaway took the look to the front row of the Balenciaga Spring/Summer 2026 Paris Fashion Week show as well, pairing it with a high-low band T-shirt, loose black trousers, dramatic opera gloves, and futuristic wraparound sunglasses, emphasizing her bold style choices.
The Enduring Appeal and Impact of the Updo Trend
The Anne Hathaway side part updo remains a standout beauty statement—demonstrating staying power in both celebrity and mainstream style spheres. Hathaway’s campaign with Bvlgari not only pays homage to Millennial trends, but encourages a new wave of fashion enthusiasts to embrace bold, face-framing looks. As excitement builds for her return as Andy Sachs and her continued exploration of nostalgic inspiration, Hathaway’s dramatic side part updo continues to signal classic elegance blended with a modern, energetic edge, influencing both runway looks and everyday hair trends.
