On January 13, 2026, Blake Lively opened up about how her signature locks contribute deeply to her sense of self, underscoring the importance of her hair in shaping her confidence and personal identity. The star, now creator of the Blake Brown haircare line, shared her thoughts on the connection between hair and self-image, emphasizing her commitment to healthy hair care routines—a central theme for fans searching “Blake Lively hair identity.”
Why Hair Matters to Blake Lively
Blake Lively, celebrated for her roles on screen and her widespread influence in beauty, revealed that her hair is much more than just an accessory or style choice. She explained her long-held belief that her hair is integral to how she perceives herself, both as a public figure and in her private life.
During her conversation on the Beauty of Tomorrow podcast, Lively said,
“If I have no make-up on, but if my hair feels like me and my hair is good, then I feel the most like myself. For me, hair has been such a key part of my identity, not just professionally but personally.”
– Blake Lively, Actress and Entrepreneur.
Her comments highlight why she prioritizes hair care, discussing the boost in confidence that comes from having healthy, well-treated hair. This belief guided her journey into the beauty industry and the launch of her own haircare company, Blake Brown.
How Blake Lively Maintains Her Hair
Lively is committed to treating her hair with special care, taking steps to minimize damage and enhance health. While she often has to style her hair for work, she avoids using heat tools as much as possible when not on set. She prefers a routine that prioritizes nourishment and gentle styling.
Sharing her methods, Lively stated,
“I’ll use styling but I’ll mix it with a nourishing. If I use mousse, I’ll do equal parts mousse and leave in to create a texture cream or curl cream.”
– Blake Lively, Actress and Entrepreneur.
The actress, who is also a mother of four, emphasized that protecting and nourishing her hair helps her feel connected to her sense of self. She describes her commitment to hair care as a creative process, referencing the extensive effort and personal investment involved in launching Blake Brown.
Blake Brown Brand: A Creative Journey
Lively’s foray into the beauty business with Blake Brown was described as a substantial project, driven by her passion for both entrepreneurship and innovation. She characterized the brand almost as an additional child, given the attention and dedication it required to bring to life.
Reflecting on the journey, she remarked,
“But this is probably my third child or so. But I just love creating, I love building something from inception to seeing it through – that translates across the different businesses that I’m in and in my personal life.”
– Blake Lively, Actress and Entrepreneur.
Lively recently expanded her brand to offer fragrances influenced by her love of cooking, incorporating familiar and comforting scents into the lineup. She attributed the brand’s distinctive aromas to her own enjoyment of the kitchen, adding culinary-inspired notes to the products.
Describing her fragrance philosophy, Lively said,
“There’s a gourmand sense to all our scents because I love to cook. You smell vanilla, cinnamon and butter, which will make your mouth water a bit.”
– Blake Lively, Actress and Entrepreneur.
Lively’s Mission to Educate on Haircare
Apart from her product line, Lively wants to change how people use hair treatments at home. According to the actress, many individuals misunderstand the purpose and proper use of hair masks, often underutilizing their benefits. She expressed a desire to teach people how to take full advantage of nourishing products by using them more generously and thoughtfully.
Lively elaborated her passion for guidance in haircare by stating,
“I wish I could be in people’s showers and in their homes because I like that we have products that aren’t everything that you see on the shelf because why create a company just to create another company? If they exist out there and someone else is doing well, I have no reason to do it.”
– Blake Lively, Actress and Entrepreneur.
The Significance of Hair in Blake Lively’s Life
By candidly discussing her routines and philosophies, Lively underscores how her identity, confidence, and creativity are deeply linked to her hair and its care. As she continues to expand Blake Brown and embrace new ventures, her goal is to empower others to see hair as an avenue for self-confidence and expression. Her efforts are expected to influence trends in beauty and inspire individuals to approach hair care with a more personalized, nourishing mindset.
