Elijah Wood’s latest Skittles Super Bowl commercial is taking an unconventional approach by bypassing traditional television broadcast. Instead, the advertisement will be streamed live across Skittles’ social media platforms, including Instagram, TikTok, and Facebook, during the Super Bowl event. This unique format marks a departure from usual advertising practices and highlights a bold new direction for the brand’s presence during the championship game.
Elijah Wood’s Role as a Magical Creature in a Live Fan Experience
On February 8, the Skittles ad will be filmed live on the lawn of a randomly selected fan’s home somewhere in the United States. Elijah Wood will appear in person as a magical creature who delivers Skittles every time a horn sounds. The actor described this live set-up as both exciting and nerve-wracking.
This idea of performing a live ad on someone’s lawn at some random place in the United States was just really thrilling and fun. And also a little scary, we’ve got to deliver.
Elijah Wood, Actor
Wood also explained that his character’s story involves a teen who blows a horn and, with each blast, is transported out of normal life to the magical world where the Skittles deliveries happen. This scenario carries a bittersweet tone as the teen is trapped in this endless obligation.
He’s just locked into this fate of having to deliver Skittles with this horn blast,
Elijah notes.
Skittles Ads Known for Their Unusual and Risk-Taking Style
Elijah Wood praised Skittles commercials for their quirky, humorous, and unconventional qualities. He noted that many characters in these ads have a subtle sense of tragedy, which adds depth amid their eccentricity.
There’s a sort of tinge of tragedy with a lot of their characters. And I just feel like they take really wild risks, they don’t play by any rules in terms of how you’re supposed to be and I think that’s what makes their ads so fun and I think what makes the brand so fun,
he stated.
Though not an avid sports fan, Wood enjoys watching the Super Bowl mainly because of the commercials, appreciating their creativity and surprise elements.
There’s an underdog generally, hopefully, and that’s when it gets interesting, so I tend to focus on that. But really, truthfully, I like to watch on that day specifically for the ads because the ads are always so interesting and surprising.
Elijah Wood, Actor
How Fans Can Participate in the Live Skittles Experience
Fans interested in becoming part of this groundbreaking live ad can enter for a chance to have Elijah Wood perform at their home by visiting DeliverTheRainbow.com between January 13 and 21. The winner will host the filming of the Skittles commercial live during the Super Bowl, offering a once-in-a-lifetime experience blending marketing with reality television.
This innovative approach to advertising during the NFL’s biggest game could signal a shift in how brands engage viewers, moving away from pre-recorded spots to interactive, real-time performances that blur the line between entertainment and promotional content.
