Rihanna can make anything look hot, even her latest leave-in conditioner, which the Fenty Hair founder promoted via a thumb-stopping Instagram video on Thursday, February 13, that left very little to the imagination. The 36-year-old star flaunted her world-famous figure in a flesh-colored thong lingerie bodysuit, designed by her own Savage x Fenty line. She commanded attention as she posed in front of her bathroom mirror and twirled for the camera, showcasing every enviable angle while applying the soon-to-be-released Fenty Hair Restorative Leave-In Conditioner Spray to her long, wet locks.
Captioning the post with a drip water emoji, Rihanna staged the moment perfectly, appearing as if she had just stepped out of the shower before slipping into the barely-there bodysuit. Fans were surprised as she spun around and flashed her derrière during the clip, but the star made it clear: if you’ve got it, flaunt it. She clutched the pretty mint green conditioner bottle in one hand, seductively grazing it along the contours of her body, cleverly drawing attention to both the Fenty Hair product and her pert bum.
In the playful video, Rihanna poked out her booty, arched her back, peered over one shoulder, and shook her freshly restored and conditioned hair for all to see. Smiling confidently, she knew she had created attention-grabbing content that demonstrated her marketing genius just as much as it showcased her beautifully conditioned locks. She fittingly captioned the video: “Keep ya 👀 on the newest member of the @fentyhair fam,” followed by several sweat droplet emojis.
This captivating promotion is an effective strategy to launch a leave-in conditioner that is sure to fly off the shelves when it hits the Sephora app on Tuesday, February 18, and in Sephora stores two days later. For optimal results, fans are encouraged to pair it with Savage x Fenty lingerie, just like Rihanna herself. The combination of her charisma and creativity sends a clear message: Rihanna knows how to keep her fans engaged and excited about her new beauty products.
