JioStar, the newly formed joint venture between Viacom18 and Star India, has officially launched JioHotstar, a new streaming platform that merges content from JioCinema and Disney+ Hotstar. This merger aims to enhance its position in the competitive streaming market.
Celebrities from various industries have shown their support, with stars like Salman Khan, Madhuri Dixit, Kareena Kapoor Khan, Ranbir Kapoor, Rupali Ganguly, Anil Kapoor, Munawar Faruqui, and Bharti Singh promoting the venture. Their involvement highlights the platform’s broad appeal, expected to offer non-stop entertainment to audiences.
This launch reflects an exciting development in the entertainment industry, promising to attract a diverse audience as JioHotstar aims to redefine streaming experiences for viewers.