Cyber Monday Cash Splash: Cyber Monday is rewriting the online shopping playbook, with a projected record-breaking expenditure of $12 billion to $12.4 billion, making it the grand maestro of U.S. online shopping days. Adobe Digital Insights predicts a substantial chunk, around $4 billion, will be splurged, as night owls snag those final steals.
Bargain hunters are on a mission, with U.S. shoppers already pouring $8.3 billion into online purchases. EST, a testament to the success of retailers’ strategic nudges. Adobe Analytics reveals that shoppers, starting from the stroke of midnight, have outpaced last year’s transactions during the first 12 hours. The allure of discounts on cosmetics, electronics, toys, and apparel has proven irresistible.
This Cyber Monday is not just about deals; it’s also witnessing a surge in the use of buy now, pay later services. Price-pinched holiday shoppers are turning to these services to manage their budgets, adding a layer of convenience to the festive spending spree.
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While consumers flex their spending muscles, some retail giants like Walmart, Target, and Home Depot exercise caution, citing concerns about consumer strength amid rising interest rates and depleting household savings. The industry anticipates more discounts in the weeks ahead, potentially impacting profit margins.
Amazon and Walmart, the titans of e-commerce, are engaged in a Cyber Monday showdown. Amazon kicked off its deals early, featuring enticing discounts on popular items. Not to be outdone, Walmart joined the discount race on Sunday night, elevating its offerings to a 60% markdown on selected clothing, upping the ante from Black Friday.
As the shopping extravaganza unfolds, it’s not just about the numbers; it’s a narrative of resilience, strategic discounts, and a dash of holiday cheer. The question now is whether this momentum will carry through the season, painting a picture of a “much better-than-advertised Christmas,” as predicted by Nancy Tengler, CEO of Laffer Tengler Investments. Only time will unveil the final chapter of this festive shopping tale.
Our Reader’s Queries
What gets cheaper on Cyber Monday?
Black Friday is the perfect time to snag great deals on high-priced items such as mattresses, laptops, and TVs. However, if you’re looking to save on smaller items like clothes, accessories, and beauty essentials, Cyber Monday is the day for you. With its focus on small appliances and other everyday items, Cyber Monday is the perfect opportunity to stock up on the essentials without breaking the bank. So whether you’re in the market for a new laptop or just looking to refresh your wardrobe, there’s a deal out there for you on Black Friday and Cyber Monday.
How do I redeem splash cash?
At Oracle Park, Splash Cash is the value that’s stored in the barcode of your game tickets. You can use it to purchase food and beverages at any concession stand or merchandise at in-ballpark stands or the Oracle Park Dugout Store on the day of the game. Keep in mind that Splash Cash is non-refundable and cannot be exchanged for cash.