In a remarkable resurgence, Rajinikanth has once again risen to the pinnacle of Indian cinema’s earnings chart, challenging even the likes of Salman Khan. In 2023, the iconic actor, at 72, starred in the highly successful film, Jailer, which grossed over ₹600 crore, solidifying his status. He negotiated an impressive upfront fee of ₹110 crore, and with an additional ₹100 crore bonus from producer Kalanithi Maaran, his earnings soared to ₹210 crore for a single film, surpassing notable Bollywood figures such as Shah Rukh Khan, Salman Khan, and Prabhas. These stars typically command between ₹150-200 crore depending on their films’ box office performance.
Rajinikanth’s contract conditions have played a significant role in catapulting him to this position. In recent years, his approach to film contracts has allowed him to capitalize on box office success with considerable bonuses. The strategy has paid off in ensuring he remains among the highest earners despite occasional box office fluctuations. The success of Jailer, for example, was instrumental in positioning him ahead financially, highlighting his ability to attract audiences worldwide.
Reports suggest that Rajinikanth could earn ₹270 crore for his future project Coolie, directed by Lokesh Kanagaraj, contingent on its profitability. This anticipated fee stands among the highest in Indian cinema history, underscoring his enduring popularity and market value. Nonetheless, despite these staggering amounts, Rajinikanth faces stiff competition. He currently ranks behind Vijay and Allu Arjun, who are expected to earn ₹275 crore and ₹300 crore, respectively, for their upcoming films. However, it’s crucial to note that these figures remain unverified.
Salman Khan, a veteran Bollywood actor, though impacted by the charges claimed by Rajinikanth, remains a force to reckon with. Consistently a top earner, Salman’s films attract mass audiences, reflected in his substantial fees. His brand endorsements further elevate his wealth beyond film earnings alone. While Rajinikanth’s per-film payday might currently edge out Salman Khan’s, the wider industry influence and prolific output of the Bollywood star maintain his significant stature financially and culturally.
The apparent competition between Rajinikanth and Salman Khan offers a fascinating glimpse into the dynamics of India’s film industry, where star power directly correlates with remuneration. This duel of cinematic titans highlights broader trends, affecting not only actor wages but also shaping film budgets and marketing strategies. As both actors continue to dominate with varied strategies, industry stakeholders, from producers to distributors, closely monitor these legends’ market maneuvers for insights into the future of Indian cinema.
