Saturday, April 19, 2025

Sushmita Sen’s ex-bhabhi Charu Asopa starts online clothing business after leaving Mumbai due to high living costs.

Charu Asopa, formerly connected to Sushmita Sen through family ties, has made a significant life change by moving from the bustling city of Mumbai to her hometown of Bikaner, Rajasthan, with her daughter Ziana. In a turn of events that has captured public attention, Charu has ventured into the online clothing business, selling traditional outfits like salwar kameez and sarees. This move has sparked a variety of reactions online, reflecting both support and skepticism regarding her financial standing.

Diving deeper into her motivations, Charu confirmed to Hindustan Times that she is actively engaged in selling clothes online. “I have shifted to my hometown Bikaner, Rajasthan. I have left Mumbai for now, and I am currently living with my parents. It’s been more than a month since Ziana and I moved here,” Charu stated, shedding light on her decision to leave the expensive lifestyle of Mumbai behind.

The high cost of living played a crucial role in her decision. Charu shared, “Living in Mumbai is not easy; it costs money. For me, the monthly living cost came up to Rs 1 lakh -1.5 lakh, including the rent and everything, which was not easy.” Prioritizing her daughter Ziana’s well-being, she found it challenging to leave her with a nanny during her busy shooting schedules in Naigaon. Thus, the choice to return to Bikaner and initiate her clothing business was a well-thought-out plan, allowing her to balance professional aspirations with familial responsibilities.

Addressing the initial struggles and online criticisms, Charu reflected, “When you start something new, everyone struggles. What’s different in my case? I am doing everything on my own, from taking orders to sending packages to getting stock. When I came to Mumbai for acting that wasn’t easy too. I struggled to build a name for myself and I managed. Now, I have started this business, so that I can focus on my child, and I don’t think that’s wrong.”

Rajeev’s initial reaction to Charu’s move to Bikaner was seemingly calm, with Charu mentioning, “He can always come visit his daughter in Bikaner. Before leaving Mumbai, I dropped him a text about my plans.”

Highlighting the flexibility of her new business venture, Charu explained, “It’s not like I was shooting for a big project. I would rather not take up a daily soap as I want to focus on Ziana. And I can shoot digital content from here, anyway. If I have to travel for a shoot, the best part of being back home is, I can always leave Ziana with her grandparents rather than a nanny.”

This brave new step in Charu Asopa’s life signifies more than just a business shift; it represents her commitment to adapting career paths around her daughter’s needs, showcasing resilience in the face of life’s costly challenges. The world watches as she forges a new path in the familiar comfort of her Bikaner roots, influencing perceptions of adaptability and prioritization in modern career dynamics.

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