Farah Khan directs hilarious Myntra commercial with Shah Rukh Khan and Kiara Advani, launching the retailer’s End of Reason Sale with laughter and Bollywood charm in a never-seen-before cast pairing. The innovative ad, unveiled on May 22, showcases a playful twist on celebrity advertising by letting the stars shine outside their usual spotlight.
Bollywood Stars and Comedy Unleashed in New Myntra Campaign
The recent Myntra End of Reason Sale campaign brings together Shah Rukh Khan, Kiara Advani, and Farah Khan for the company’s most unconventional commercial yet. Creating buzz for this anticipated shopping event, Farah Khan steers the commercial away from formulaic endorsements, using her signature wit and directorial flair. This marks the first time this star-studded trio has collaborated in a commercial, leveraging both humour and star power to engage viewers.
Filmed on a bustling set, the commercial opens with Shah Rukh Khan and Kiara Advani ready for a big-budget ad shoot. Farah Khan, bringing her typical comedic touch, disrupts expectations by questioning the need for a commercial at all, given the exceptional offers during Myntra’s End of Reason Sale. She jokes about skipping the ad entirely, quipping,
“Arre aisa offer, iski ad banana ki kya zarurat hai (Why make an ad for an offer like this)?”
—Farah Khan, Director
Farah’s Unique Direction: Chaos and Chores Replace the Usual Shoot
Instead of following a scripted shoot, Farah Khan hands out a series of unexpected tasks to the celebrities with the help of her chosen assistant, Dilip. The narrative then spirals into comedic chaos as Shah Rukh and Kiara find themselves doing household chores, engaging in games, and taking selfies with crew members, all while avoiding any actual filming. The stars even help Farah with a sangeet performance for a Myntra employee’s sister, underscoring the unpredictable tone of the campaign.
The commercial concludes on an amusing note, with Shah Rukh Khan and Kiara Advani munching popcorn as they watch Farah choreograph her impromptu dance, highlighting the offbeat humour driving the ad.
Audience Reactions and Early Success for the Campaign
Kiara Advani, Myntra’s brand ambassador, shared the ad on her Instagram with an enthusiastic caption, describing how she and Shah Rukh Khan ended up doing everything but the actual shoot alongside Farah Khan, noting that the “deals are just that good.” Fans and followers responded positively, enjoying the fresh dynamic and self-aware comedy between the trio, which includes stars like Shah Rukh Khan and the effervescent presence of director Farah Khan.
The distinctive blend of comedic storytelling with Bollywood talent is quickly making waves across social media as Myntra prepares for the End of Reason Sale, starting May 31. This campaign not only promotes one of Myntra’s biggest sales but also sets a new trend by showcasing A-list actors outside their typical roles, reflecting the energy and inventiveness Farah Khan brings as director.
Myntra’s strategy hints at a shift in how major brands use Bollywood figures, moving towards more creative and relatable advertising approaches. As excitement grows for the End of Reason Sale, the chemistry between Shah Rukh Khan, Kiara Advani, and Farah Khan, combined with the lively narrative, positions this commercial as a memorable prelude to one of the year’s most anticipated online shopping events.
