Hyundai Motor India Ltd has officially announced that Pankaj Tripathi appointed Hyundai brand ambassador India, aiming to enhance trust and build a stronger connection with local consumers. The move sees the renowned actor, celebrated for his relatable personality and authenticity, stepping into the role to promote Hyundai’s reputation as a company committed to reliability and people-first values.
Focusing on credibility and connection with consumers
The partnership was confirmed through a press release, where Hyundai described Pankaj Tripathi as the embodiment of qualities the brand wishes to project—authenticity, trust, and grounded appeal. Tripathi’s selection is deliberate, reflecting Hyundai’s broader strategy to link its image closely with traits that resonate among Indian car buyers.
“His grounded persona, exceptional talent, and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity,’”
—Tarun Garg, Whole-Time Director and COO, HMIL
Pankaj Tripathi also highlighted his personal history with Hyundai, revealing that his first car was from the brand. This detail underscores the mutual alignment between Tripathi’s life values and Hyundai’s mission of simplicity and sincerity.
“Over the years, that relationship has grown into something truly personal,”
—Pankaj Tripathi
“As someone who deeply values simplicity, sincerity, and staying true to one’s roots, I find a natural alignment with HMIL’s ethos.”
—Pankaj Tripathi
Hyundai’s strategy to engage Indian audiences
The collaboration with Pankaj Tripathi marks another step in Hyundai’s ongoing initiatives to engage more deeply with India’s diverse audience. By bringing aboard an actor recognized for roles like Madhav Mishra in popular web series, Hyundai hopes to reach segments that appreciate authenticity, innovation, and a focus on customer trust.
This move is also timely, as Tripathi continues to be in the spotlight due to his acclaimed performance in Criminal Justice Season 4: A Family Matter, streaming on JioHotstar. With upcoming appearances in projects like Anurag Basu’s “Metro… In Dino,” Tripathi’s popularity among audiences remains strong, promising further visibility for the brand.
What lies ahead for Hyundai and its brand ambassador
Hyundai Motor India Ltd’s decision to appoint Pankaj Tripathi as brand ambassador demonstrates the company’s commitment to fostering deeper relationships with Indian consumers. As Tripathi’s profile grows with ongoing work in entertainment, the brand expects to strengthen its trustworthiness and expand its reach in the market. This strategic partnership is set to support Hyundai’s priorities—innovation, dependability, and staying in tune with the evolving needs of their audience.
