Warner Bros. Discovery has introduced an extensive range of official products tied to the upcoming Superman feature, which arrives in theaters on July 11, 2025, led by James Gunn. The James Gunn Superman movie merchandise launch 2025 aims to energize fans worldwide as DC Studios prepares for its major cinematic reboot.
New Collectibles and Toys Inspired by Superman’s Return
Fans and collectors can look forward to a diverse selection of Superman figures, plush toys, and playsets. Highlights include Spin Master’s Flying Krypto and Kaiju Slime Battle Set, Mattel Imaginext’s Superman Kaiju Clash, and new McFarlane Toys releases featuring characters from the movie. Funko brings Pop! figures for Superman, Lois Lane, Lex Luthor, and additional characters, while Squishmallows and Jazwares offer Superman-themed plush items. S.H.Figuarts (Bandai) plans to introduce a new Superman action figure, and Build-A-Bear adds a Superman-costumed bear to its line-up.
Superman Apparel, Accessories, and Footwear for All Ages
The merchandise push covers fashion and accessories from numerous brands. Fossil, Accutime, and Alex and Ani debut themed watches and jewelry, with Manly Bands, Enso Rings, Loungefly, Lids, and New Era expanding the accessory and headwear selection. Reebok x Superman (Walmart Canada) delivers graphic apparel such as tees, hoodies, and joggers. Major names including Lucky Brand, GAP, Hot Topic, and BoxLunch unveil fashion collections blending classic and new Superman designs. Other clothing options roll out from George Hats, PSD Underwear, Komar, RSVLTS, and Heroes & Villains.

Books and Publishing Releases for Superman Fans
Superman enthusiasts will discover new titles like
“Welcome to Metropolis: The Prequel Junior Novel”
from Random House and “Krypto: Hero In Training” from Little Golden Book. Abrams presents
“Superman: The Art and Making of the Film,”
while Insight Editions updates “Superman: The Definitive History,” providing insight for long-time readers and those curious about Superman’s legacy.
Bringing Superman Home: Lifestyle and Decor
The new merchandise selection enhances homes and personal spaces, with Ferris Wheel Press offering themed fountain pens and ink. Companies like Paladone, Dalstrong, Hallmark, Monogram, and Homesick present Superman-inspired decor, lighting, and kitchen items. Open Road Brands supplies wall signs for both indoor and outdoor settings, Pottery Barn Kids introduces back-to-school products, and brands such as Kyte Baby, Bums & Roses, and Posh Peanut expand infant apparel and accessory options.
Pet Products Inspired by Krypto’s On-Screen Appearance
Krypto’s introduction in the film influences a dedicated pet collection from DC Shop, including leashes, bowls, and collars. Pets + People and Sassy Woof bring new toys and pet clothing to the lineup, and Rubies features a Krypto-themed cape and collar set for pets.
Costume Releases Featuring Movie Characters
Rubies is set to launch movie-inspired costumes for Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner, catering to fans of all ages with both kids and adult sizes available.
Superman Branded Food and Fragrance Arrive
Keebler introduces a Superman Fudge Stripes cookie infused with Strong Berry flavor for the launch. House of Sillage unveils a new Superman fragrance, crafted to embody strength and confidence inspired by the hero himself.
Overview of the Upcoming Superman Movie
The film stars David Corenswet as Clark Kent, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor, with its U.S. debut set for July 11 after an international premiere on July 9. Helmed by James Gunn and produced alongside Peter Safran, the movie represents DC Studios’ starting point for its revamped cinematic universe. Supporting roles include performances from Nathan Fillion, Isabela Merced, and Edi Gathegi, adding further excitement for fans awaiting this reboot.
The sweeping merchandise launch marks a significant moment as the Superman legacy is reintroduced to a new generation, bringing together key producers like James Gunn, Peter Safran, and the cast ahead of the highly anticipated film’s arrival. Fans of all ages can immerse themselves in the world of Superman through collectibles, apparel, home goods, and more, signifying a united effort across brands and creative partners to support DC’s cinematic vision.