Tuesday, June 24, 2025

Dwayne Johnson Flexes Influence: Black Adam Action Figure Gets More Muscle After The Rock’s Request

The creation of action figures involves input from many stakeholders, as shown by the recent example where Dwayne Johnson directly influenced the design of his Black Adam figure. In a behind-the-scenes look at toy development, Johnson requested a change to ensure his plastic counterpart reflected a more muscular appearance, highlighting the importance of actor involvement in figure accuracy and bringing Dwayne Johnson influence on Black Adam action figure design into focus.

Behind the Scenes of Action Figure Design

Producing action figures involves more than simply sculpting a model and sending it off to production. Each step requires careful consideration, licensor approval, and often, the actor’s own input when their likeness is used. The 2022 Black Adam film offered an inside perspective on the meticulous work needed to translate characters from screen to collectible form. According to information shared during a wide-ranging discussion with Popverse, businessman Todd McFarlane was directly approached by Johnson during the figure’s development phase.

Dwayne Johnson Requests a Change for Black Adam

During the collaboration, Dwayne Johnson contacted McFarlane with feedback on the initial Black Adam prototype. The actor noted that the figure did not capture the muscular definition he is known for, possibly due to the costume’s design.

“Recently, we had to get approval on ‘Black Adam,’ and Dwayne Johnson’s only comment was — which I think he was right — was, ‘Can you make me more ripped?’ It actually seems like a silly one, but it actually was right, because I think we all, in our mind, have a romantic version of many people, and the costume itself wasn’t showing off his muscles. We were super accurate to the costume, it’s just that the costume wasn’t showing it off, so he just wanted us to show it off a bit more. We took a little bit of artistic license to do it. I think it was the right move.”

—Todd McFarlane, Businessman

This request led the team to enhance the figure’s sculpt, ensuring that Black Adam’s physique matched Johnson’s well-known image. The need for such adjustments demonstrates how actor approval can be integral to making sure that the end product aligns with public expectations and personal branding. This process also highlights the dynamic between screen accuracy and artistic interpretation in the world of collectibles.

The Approval Process and Its Impact

Johnson’s input was seen as both rational and justified, considering how common it is for figures to fall short in accurately depicting the physique of real-life actors. Collectibles often go through several drafts and revisions, similar to how a script evolves before a film is finalized. Sometimes, the costuming can hide crucial details that define an actor’s look, requiring artistic adjustments to achieve the right final appearance. As the example with the Black Adam figure shows, each step of the process matters in shaping the product that reaches fans and collectors.

“Let me tell you that even if I disagree, the client is always right. I’m looking for an approval. Hey, if you want me to give you two heads, I’ll give you two heads. Whatever you need for me to get a sign off.”

—Todd McFarlane, Businessman

The collaborative process between designers, manufacturers, licensors, and actors is meant to fine-tune details as small as muscle definition or facial likeness. References were made to other figures, like the Hot Toys version of Tobey Maguire’s Spider-Man from No Way Home, as an example where the figure’s frame appeared less robust compared to Maguire’s build. Such cases highlight how vital it is to address these nuances to avoid missed opportunities in accurately representing beloved characters.

Why Actor Input Gives Collectibles Authenticity

Johnson’s request ultimately prevented Black Adam’s action figure from going the way of figures that miss the mark in capturing their subjects’ unique features. The outcome was not only a more impressive collectible but also a testament to how direct actor influence, industry cooperation, and feedback loops enhance the authenticity and appeal of toys. Dwayne Johnson influence on Black Adam action figure design underscores the broader significance of feedback and revision in the collectibles industry, ensuring fans receive products that are faithful to their favorite stars and characters.

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