Monday, February 10, 2025

Ben Affleck, Casey Affleck, and a Comically Method Jeremy Strong Unite for Hilarious New Dunkin’ Ad!

The DunKing is back — and he’s brought some new recruits. The world’s most famous Dunkin’ aficionado, Ben Affleck, stars in a new commercial that dropped during Sunday night’s Grammy Awards. This new spot features the Oscar-winning multi-hyphenate back in his orange and pink Dunkin’ track suit, teaming up with his younger brother, Casey Affleck. The two of them track down Jeremy Strong in his dressing room, only to find the Succession alum deep in his method acting ways.

The spot opens with Ben knocking on Strong’s door, as Casey declares, “Jeremy is a method actor. He’s not coming out until he’s ready.” Ben appears confused and asks his brother to explain what that means, admitting that he never studied any books. “Look where I’m at,” he says proudly to Casey, who is wearing a fuzzy pink bucket hat and orange-tinted sunglasses. “We’re big time now.”

Ben then opens Strong’s dressing room door to find him emerging from an oversized Dunkin’ coffee can, covered in a thick, coffee-colored glaze with chunks of beans dotting his face and body. “What are you doing in there?” Ben queries. Strong responds, “We’re doing a Dunkin’ Donuts commercial, right? I’m just trying to find the character. I think I found a way in. You’re from Boston, I’m from Boston. Dunkin’ is Boston. Boston is Paul Revere. One if by land, two if by sea. Red coats are coming.”

With a thick Boston accent, Ben says, “You’re an artist, and I know what that’s like. But how long is it gonna take for the being method?” Strong admits it will take three hours. Just then, as a flash of text advertises the date of next Sunday’s Super Bowl with the tagline “Suit up, America,” Casey jokes, “Shoulda paid for Matt,” referencing Matt Damon, who starred alongside Ben and Tom Brady in the brand’s star-studded Super Bowl ad last year. That previous commercial also featured Ben’s now ex-wife, Jennifer Lopez, while he and the guys performed a pop song, “Don’t Dunk Away at My Heart,” in a production from Ben and Matt’s Artists Equity.

The latest commercial in what is being dubbed the “Dunkin’ Cinematic Universe,” considering the pedigree of its stars, also marks yet another partnership with Artists Equity, which serves as the brand’s creative agency and production company for the campaign. This collaboration only amplifies the connection between Dunkin’ and its Boston roots, leaving audiences eagerly anticipating the next chapter in this comedic series.

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