In a surprising collaboration, Uber Eats has unveiled its latest Super Bowl 2025 advertisement featuring Matthew McConaughey, Charli XCX, and culinary icon Martha Stewart. The ad cleverly suggests that the entire concept of football was created to stir up appetites, leading to a humorous and engaging conspiracy theory. McConaughey opens the segment with, “Look, from the very beginning, football’s been a conspiracy to make us hungry. Now let me tell you where it all started.”
In a captivating flashback scene, McConaughey dons the attire of a vintage football coach from the year 1876, humorously introducing the leather ball as a “pig skin” to ignite craving for bacon. Tossing the ball to Kevin Bacon’s fictional assistant coach, he chimes in, “Everybody loves bacon,” establishing a whimsical connection between food and the game.
As the ad progresses, McConaughey references the founding of the Buffalo Bills, sharing a basket of buffalo wings with Hot Ones host Sean Evans. “These wings deserve a team,” Evans remarks before McConaughey, ever the visionary, dubs the Buffalo franchise with the iconic name, prompting nostalgic laughter among viewers. The scene also showcases a playful interaction where a character questions his nickname — a nod to the historic “Refrigerator Perry” — tying sports history with culinary references.
Even football legends like Peyton Manning are playfully acknowledged, as McConaughey mimics the quarterback’s famed “Omaha” call, adding in “steak” and a hilarious shimmy for comedic effect. As the ad continues, McConaughey ages into a wiser figure yet, presenting his ideas to a boardroom table featuring none other than Greta Gerwig.
Despite Geata Gerwig’s skepticism about creating a film based on this outrageous premise, her presence elevates the narrative. McConaughey, ever charismatic, delivers the line, “They’re still at it,” alluding to the ongoing food-centric themes seen within this year’s Super Bowl halftime show.
To cap off the comedic genius, Charli XCX takes a bite of an apple, seamlessly weaving in a reference to her hit tune from her album “Crash.” With McConaughey’s line about a “stadium named after a…,” Martha Stewart enthusiastically exclaims “salad!” adding another layer of humor by referencing the Caesar’s Super Dome, the venue for the Big Game in New Orleans.
This entertaining Super Bowl ad is an intricate blend of sports, food, and pop culture, tantalizing audiences with its ludicrous yet engaging premise. Given the stakes of football’s culinary connections, viewers are left fascinated and eager for both the game and the creative expansions of these ideas, particularly how Greta Gerwig might translate this food conspiracy into cinematic storytelling.