A new family dynamic bursts onto screens as Matt Damon and David Beckham reunite as long-lost twins in an engaging commercial for Stella Artois during Super Bowl LIX. Anheuser-Busch InBev, the company behind the iconic beer brand, anticipates this humorous juxtaposition will ignite an extended campaign running throughout the year. Chris Jones, group vice president of marketing for premium brands at Anheuser-Busch, remarked, “The dichotomy of David Beckham and Matt Damon as long-lost twins who bond over a shared love of Stella Artois is priceless, and our hope with the work is to connect with more audiences more frequently.” Viewers are encouraged to follow along as the relationship between the two unfolds over the months ahead.
This is not the first time Stella Artois has graced the Super Bowl advertising landscape; the brand last appeared in 2019 with a memorable ad featuring Sarah Jessica Parker and Jeff Bridges. However, Chris Jones remains optimistic about the new duo, stating that their goal is to emphasize “quality moments in life.” In the freshly debuted commercial, we witness Beckham discovering his American twin brother. Initially, the brothers struggle to form a connection, but their shared admiration for Stella Artois bridges the gap.
Jones recalled the comedic moments from filming, noting, “It was impressive to see the two roll with the scenes so naturally and elevate their dynamic with every scene.” He highlighted Beckham’s professionalism, mentioning the amusing rehearsals where Beckham practiced greetings as his twin brother at the doorstep. The hilarity escalates as Matt Damon answers the door introducing himself as “Dave Beckham,” leaving Beckham bewildered over unexpected situations, such as chicken wings.
In a strategic move leading up to the Super Bowl, Stella Artois enlisted celebrities like David Spade to converse with audiences about the hashtag #WHOISTHEOTHERDAVID. The campaign even included eye-catching billboards in bustling locales like Los Angeles and New York City, prompting pedestrians to ponder the identity of the other David. Additionally, life-size cutouts of both celebrities will make appearances at various retail locations across the country.
Further excitement looms on the horizon, as Jones assures audiences that “with the story of ‘David and Dave,’ you’ll see us deliver a range of work across 2025 highlighting how everyday, unexpected moments in life are worth a little more over shared Stella Artois.” This campaign not only reignites interest in both Matt Damon and David Beckham but also provides a unique approach to advertising, blending humor with meaningful narratives. As the year unfolds, audiences can anticipate thrilling developments from this dynamic duo and their humorous escapades surrounding the beloved beer brand.