Social Media Commerce: Social media buying and selling in Indonesia is changing drastically. Indonesia’s Ministry of Trade announced these adjustments. Social networking isn’t allowed for business in their country. This means no buying or selling on Facebook or TikTok.
The government aims to prevent social media from becoming online retail sites. That suggests they don’t want these apps to sell things. They do this to protect personal data.
At a meeting, Trade Minister Zulkifli Hasan mentioned this. He advised keeping social media and internet shopping separate to avoid using personal data for business. This means they want firms to refrain from selling you goods using your personal information.
Indonesia wants restrictions on foreign goods marketed there. They want Indonesian and foreign-made goods to be standardized. Foreign goods are being sold more on social media in Indonesia.
Presidency Joko Widodo has also explained their actions. Social media affects local businesses and the economy, he added. He stated it damages the market and small firms. Some firms are struggling due to social media sales.
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TikTok will need help with this rule. Indonesia is TikTok’s second-largest market, with 113 million subscribers. A lot of individuals utilize the app. Only the US has more TikTok users. With these limitations, TikTok’s Indonesian online retail plans are in jeopardy.
TikTok CEO Shou Zi Chew planned to spend a lot in Indonesia and Southeast Asia. He expected to spend billions in the coming years. TikTok sought to connect local sellers with creators who could promote their products.
TikTok thinks the new guidelines will still consider its many vendors and artists. They want to comply with local laws and protect millions of TikTok Shop users’ jobs.
Citigroup, a bank, feels these adjustments could boost Sea Limited’s Shopee online retail platform. This could benefit long-standing Indonesian e-commerce companies. Shopee may benefit from TikTok’s struggle.
In summary, Indonesia is revising social media shopping rules. They oppose TikTok and Facebook sales. They also wish to protect personal data. TikTok, which has many Indonesian followers, may need help. Their major e-commerce plans may need to change suddenly. The impact of these new laws on Indonesian social media shopping will be intriguing.
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Social commerce is exemplified by the addition of product tags to Instagram posts. These tags allow users to easily access more information about the product and even make a purchase with just a few clicks. It’s a seamless way to integrate social media and e-commerce, making it easier for consumers to shop and for businesses to sell.
Social commerce is a revolutionary way of selling products and services directly through social media platforms. It offers a seamless shopping experience where customers can discover, research, and purchase products without ever leaving their favorite social media app. Instagram is one such platform that has embraced social commerce, making it easier for businesses to reach their target audience and increase sales. With social commerce, businesses can leverage the power of social media to create a more engaging and personalized shopping experience for their customers.
Social commerce sets itself apart from conventional social media marketing tactics, as it allows shoppers to browse a brand’s content and make purchases directly through social platforms such as Facebook Shops and Instagram Shops. These platforms serve as virtual storefronts, eliminating the need for shoppers to visit a brand’s website to start shopping.
In 2020, the number of Facebook users rose to a staggering 51.7 million. This figure continued to climb, reaching 56.7 million in 2021 and a whopping 63.5 million in 2022. It’s clear that Facebook is the reigning champion of social commerce platforms, and it’s likely to maintain its top spot for the foreseeable future.