Gwyneth Paltrow’s topless cooking video on Instagram sparked a lively on-air debate this week, as Jenna Bush Hager and Leslie Bibb shared their candid reactions during a segment on the Today show. The lighthearted banter unfolded on Tuesday, June 17, after Paltrow posted a video of herself preparing breakfast for husband Brad Falchuk while not wearing a top, prompting both amusement and practical concerns among viewers and celebrities alike.
Leslie Bibb and Jenna Bush Hager Share Their Thoughts
During the Jenna & Friends segment, Leslie Bibb co-hosted with Jenna Bush Hager and couldn’t help but react with humor to Paltrow’s recent Instagram post. Referring to the now-viral video, Bibb playfully questioned the scene by asking if Paltrow was in fact topless as she cooked breakfast. Bush Hager affirmed Bibb’s observation, confirming that the actress appeared to be cooking while bare-chested.
Bibb enthusiastically supported Paltrow’s bold choice, although she quickly pointed out the potential hazards. The discussion turned to kitchen safety, as Bibb addressed the audience with a mix of concern and comedy:
“I’m here for everybody’s freak flag — whatever you wanna do, you wanna do it — I just worry about grease and burning. I don’t want that on my nips!”
—Leslie Bibb, Actress
Kitchen Hazards and Cultural Memories
As the exchange continued, Bibb suggested that anyone attempting topless cooking should at least use an apron for protection, mimicking the gesture on air. She also recalled her modeling days in Japan, sharing a story about a unique restaurant experience. Bibb described a place called No Pants Shabu-Shabu, where waitresses did not wear pants while working near boiling pots of water. She commented on the risks involved, recalling:

“When I lived in Japan, there was a place called No Pants Shabu-Shabu and the waitresses didn’t wear pants,”
—Leslie Bibb, Actress
“And it’s boiling meat and it’s a lot of hot water and no pants — it feels like an ER visit waiting to happen!”
—Leslie Bibb, Actress
Apple Paltrow’s Playful Comment Goes Viral
The conversation about Gwyneth Paltrow’s topless video stretched beyond the Today show. Paltrow’s daughter, Apple, joined in with a lighthearted remark of her own, leaving a witty comment on her mother’s original Instagram post:
“Did I steal your shirt by accident or…,”
—Apple Paltrow, Daughter
This response from Apple quickly gained attention, adding another layer of humor to the already viral moment. The reactions from both celebrities and family members highlight the blend of fun and curiosity stirred up by Paltrow’s unconventional approach to home cooking on social media.
The Ongoing Conversation Around Viral Celebrity Posts
The buzz surrounding Gwyneth Paltrow’s topless cooking video Instagram reactions shows how quickly celebrity social media posts can engage audiences and prompt broader cultural discussions. With Leslie Bibb, Jenna Bush Hager, and even Paltrow’s daughter weighing in, the moment has inspired conversations about self-expression, kitchen safety, and the ways celebrities interact with fans online. As similar moments continue to capture public attention, it’s likely these candid and entertaining exchanges will remain a part of digital pop culture.