Following a successful theatrical release, the film Sitaare Zameen Par, a spiritual successor to the 2007 hit Taare Zameen Par, is set to premiere exclusively on YouTube starting August 1, 2025, for a ticket price of ₹100. To celebrate this digital debut and engage fans, Aamir Khan joined his sons Junaid Khan and Azad Khan for a playful reinterpretation of iconic scenes from the cult comedy Andaz Apna Apna, announced through a special promo video.
Promo Featuring Aamir Khan, His Sons, and Rajkumar Santoshi Brings Nostalgia with a Twist
The promotional clip announcing the Sitaare Zameen Par YouTube release brings a refreshing and comedic angle by casting Aamir Khan alongside his son Junaid Khan for the first time on screen. The duo, together with Azad Khan and filmmaker Rajkumar Santoshi, mimic memorable moments from Andaz Apna Apna, creating an entertaining family-centered presentation. This innovative approach adds excitement around the film’s transition from cinema halls to online streaming, making it an anticipated event for viewers.
Behind the Scenes: Fever Films’ Role in Crafting the Promo
The promo was conceptualized and produced by Fever Films, a contemporary ad film production company known for its collaboration with creative agencies and brand clients. Vaibhav Bundhoo, Director of Fever Films, expressed his enthusiasm about working with Aamir Khan on this project, explaining,
“At Fever Films, an Ad production house goal is to execute the best stories coming from Creative agencies and Brand clients. Directing this ad film was like a dream come true, as I got to work with the legend Aamir khan, while using a cult favorite reference of Andaz Apna Apna & the product we are selling in the ad film is a story itself”
—Vaibhav Bundhoo, Director, Fever Films.
Known for collaborating closely with copywriters to turn creative visions into compelling narratives, Fever Films has previously worked with notable talents including Amitabh Bachchan and Aamir Khan, reinforcing their reputation as storytellers in the Indian advertising industry.
Film Details and Upcoming Projects Under Aamir Khan Productions
Directed by RS Prasanna and penned by Divy Nidhi Sharma, Sitaare Zameen Par stars Aamir Khan and Genelia Deshmukh, while introducing ten fresh faces to the screen. Beyond this release, Aamir Khan is actively producing other films such as Lahore 1947, featuring Sunny Deol and Preity Zinta, and Ek Din, starring his son Junaid Khan alongside Sai Pallavi, both projects developed under his banner, Aamir Khan Productions.
Significance of the YouTube Release and Family Collaboration
Releasing Sitaare Zameen Par on YouTube marks a shift towards making cinema more accessible, allowing a broader audience to experience the film at their convenience. The inclusion of Aamir Khan’s sons in the promotional campaign emphasizes the personal and innovative spirit behind this launch. The entertaining homage to Andaz Apna Apna not only serves as a nostalgic reminder but also highlights the creative efforts to engage viewers in a meaningful and lighthearted way, setting a hopeful tone for future productions under Aamir’s guidance.
