Beyoncé is gearing up for what could be another record-breaking tour with her latest studio album, Cowboy Carter, while continuing to solidify her status as one of the wealthiest entertainers in the world. As presale tickets for the Cowboy Carter Tour become available, fans are eager to see just how much the global superstar stands to earn from her next venture. As of May 2024, Beyoncé Knowles-Carter has amassed an estimated net worth of $760 million, according to Forbes.
The bulk of her fortune comes from her decades-spanning music career, which includes eight studio albums and multiple high-grossing world tours. Her most recent Renaissance World Tour raked in $579 million, making it the highest-grossing tour by a Black artist, a record she previously held with her Formation World Tour, according to Investopedia. Beyond her music, Beyoncé has expanded her financial empire into fashion, film, and business ventures, including her clothing line Ivy Park, a recently launched hair care brand called Cécred, and her own whiskey brand, SirDavis.
If Beyoncé’s previous tours are any indication, the Cowboy Carter Tour is set to generate significant revenue. Industry estimates suggest that Beyoncé’s Renaissance tour could have earned between $275 million and $2.4 billion, depending on ticket sales, pricing, and merchandise revenue, Forbes reported. According to Forbes, Beyoncé could personally take home up to $2.1 billion in profits, factoring in high ticket prices, sponsorships, and merchandise sales. With the success of Renaissance, analysts predict Cowboy Carter could be just as, if not more, profitable.
Beyoncé and Taylor Swift have dominated the live music industry in recent years, with Swift’s Eras Tour grossing an estimated $1.6 billion. However, some believe Beyoncé’s business strategy may allow her to maximize profits differently. While Swift focuses heavily on merchandise sales online and in person, Beyoncé’s strategy leans more on exclusive tour merchandise only available at concert venues.
Beyond music, Beyoncé and her husband Jay-Z have built an extensive real estate portfolio worth hundreds of millions. One of their most notable acquisitions was the purchase of a $200 million Malibu mansion in 2023, setting a record as the most expensive home in California history, Architectural Digest reported. The power couple’s real estate empire spans multiple cities, including their Malibu estate, a 40,000-square-foot compound designed by famed architect Tadao Ando, which is considered a masterpiece of modern architecture, according to Architectural Digest.
With the Cowboy Carter Tour shaping up to be another blockbuster success this year, Beyoncé continues to expand her empire in music, business, and real estate. Whether she surpasses her previous earnings records remains to be seen, but one thing is certain: Queen Bey is far from slowing down.
