Blake Lively has recently returned to public attention following a year dominated by controversies linked to her legal dispute over the movie It Ends With Us. The actress took part in an in-depth interview focused on her beauty business, Blake Brown, where she highlighted her collaboration with her husband, Ryan Reynolds, referring to him as her business partner. This reveal sparked considerable criticism on social media, with many users reacting negatively despite Lively’s optimistic approach to her brand.
After a period of limited public appearances due to the ongoing legal battle stemming from a lawsuit involving her co-star and director, Justin Baldoni, Lively has resumed promoting her beauty and haircare line, Blake Brown. Launched in 2024, the brand offers products such as hair mists, body mists, dry shampoos, and hair masks. In a sit-down interview with WWD conducted last week, Lively opened up about how her husband, Ryan Reynolds – who has also faced backlash due to their shared legal challenges – supports her business decisions.
She explained the depth of their professional relationship during the interview, emphasizing their constant communication regarding her products and creative decisions.
“We talk shop all the time,”
Lively shared.
“We really are partners in everything just because we’re best friends. We talk shop about, like, if I make the coffee, I’m like, ‘What did you like about that? What were the details?’ We’re very curious people.”
She further illustrated Reynolds’ involvement, stating,
“He’s been my male tester for all of my fragrances, my formulas, my everything. He’s always stealing them from me. So, down to literally being my test strands of hair, to being somebody whom I rely on for every facet of the business and my life. Nothing I do is without him.”
Public Backlash Emerges Over Blake Lively’s Comments and Business
Despite presenting a positive image of Blake Brown and her partnership with Ryan Reynolds, Blake Lively’s interview did little to soften public opinion amid her ongoing legal struggles. Social media users quickly voiced their dissatisfaction, questioning both the success of her brand and her relationship with Reynolds, whose reputation has also been impacted by the legal controversy.
Reports from Fortune indicated that Blake Brown’s sales have been disappointing, a situation possibly worsened by the negative public image the couple currently holds. The timing of the WWD interview brought renewed scrutiny, and some viewers reacted harshly to Lively’s remarks about her husband’s role in her business.
A YouTube commenter expressed strong disapproval, stating,
“Blake Lively and Ryan Reynolds are toxic, nasty people and not beautiful within.”
Other social media users questioned the financial health of her company and the motivation behind the interview. One said,
“Blake Lively’s haircare is losing money, isn’t that what she is telling the court?”
while another speculated,
“I wonder how much Blake paid for this interview.”
Yet another added,
“She talks too much nonsense, just listening to her gives me sore ears.”
Implications for Blake Brown and Possible Future Developments
The backlash highlights how the ongoing legal battle and the resulting public “cancellation” continue to affect Blake Lively’s efforts to establish Blake Brown in a competitive market. The negative perception around her and Ryan Reynolds has tangled with the brand’s identity, making it difficult for the business to gain traction despite the star power behind it.
Moving forward, the continued scrutiny may hinder the company’s growth unless further steps are taken to rebuild public trust and distance Blake Brown from the personal controversies surrounding its founder. Additionally, with Lively emphasizing Reynolds’ deep involvement, the partnership dynamic might be a double-edged sword—providing support internally while attracting criticism externally.
As this story develops, how Blake Lively navigates the fallout from her personal and professional challenges will likely influence the future trajectory of Blake Brown and her standing within the beauty industry.
