During the AFC Championship game on January 25 between the New England Patriots and Denver Broncos, Uber Eats launched a new promotional spot featuring Matthew McConaughey and Bradley Cooper. The 30-second advert shows McConaughey driving a pickup truck while Cooper runs alongside, as McConaughey repeatedly shouts the word “food” in a range of tones. The ad ends with a tease for Super Bowl LX on February 8, suggesting a bigger reveal is coming.
The YouTube description hints at further content, stating,
“One word. Many deliveries. Watch Matthew drive Bradley crazy and us closer to answering the question; is football secretly selling food? Find out 02.08.26.”
Despite this setup, many NFL viewers have expressed frustration and disappointment with the ad’s execution so far.
Strong Reactions from Viewers and NFL Fans
The response from the audience on social media has been overwhelmingly negative. Several fans complained about the ad’s irritating nature.
“This @UberEats commercial is just awful and so annoying,”
tweeted one user identified as @HylianHero. Another user, @ABSoundtrack, commented,
“I’d like to congratulate @UberEats on devising the most annoying commercial I’ve ever seen in my life.”
Others expressed similar feelings of aggravation. @PredsThreads wrote,
“McConaughey Uber Eats commercial is so irritating it makes me want to throw my TV through the wall.”
Likewise, @conroyherald stated,
“The Matthew McConaghy ‘food’ commercial makes me literally want to shut off the TV.”
Some Viewers Defend the Commercial
Despite the criticism, not all responses were negative. A few viewers found the ad amusing. User @MaryBowen355195 shared a positive opinion:
“I love the new Uber Eats commercial with Matthew McConaughey!!”
and added,
“It’s funny. Plus … he’s in it!!”
This shows that the advert has divided NFL fans, with some appreciating its humor and star power while others express annoyance.
Implications and What’s Next for the Campaign
The controversy around this Matthew McConaughey Uber Eats ad illustrates the risks brands face when mixing celebrity endorsements with major sporting events. While the initial commercial has sparked irritation among many NFL fans, Uber Eats may be planning a follow-up ad that offers more context or a payoff for the tease. Whether the campaign succeeds in winning back viewers or fuels further frustration remains to be seen as the Super Bowl approaches.
This @UberEats commercial is just awful and so annoying.
— Paul (@HylianHero) January 25, 2026
I'd like to congratulate @UberEats on devising the most annoying commercial I've ever seen in my life. Don't know how you think that's going to translate into sales though. You'll certainly never get a dime out of me.
— Burnout713 (@ABSoundtrack) January 25, 2026
McConaughey Uber Eats commerical is so irritating it makes me want to throw my TV through the wall pic.twitter.com/Ig8f6LBB6E
— Daniel Rogers (Preds & Threads) (@PredsThreads) January 25, 2026
The Matthew McConaghy “food” commercial makes me literally want to shut off the TV
— steve conroy (@conroyherald) January 25, 2026
I love the new Uber Eats commercial with Matthew McConaughey!! It's funny ..plus..he's in it!! 😍
— Mary Bowen (@MaryBowen355195) January 26, 2026
