James Gunn recently shared a playful sneak peek involving his DC Universe (DCU) plans that centers on Chocos, the fictional cookies famously linked to Martian Manhunter in DC Comics. The detailed images depict a corporate-style marketing scenario for the cookies, blending humor with a nod to longtime fans.
Chocos: A Niche Nod from DC Lore
Chocos, introduced in Justice League International by Keith Giffen and J.M. DeMatteis, are a clear Oreo parody and represent one of Martian Manhunter’s quirky weaknesses. Within the comics, J’onn J’onzz’s fondness for these cookies becomes an ongoing joke, showing him obsessed, hoarding them, and at times, needing intervention from his allies. This inside reference has appeared in animated series such as Justice League Unlimited and Young Justice, as well as video games like Injustice. Now, James Gunn appears to bring this deep-cut element into the spotlight as part of the evolving DCU.
Detailed Marketing Visuals Reveal the Joke
The images shared by Gunn include various elements that mimic real-world marketing efforts. Items include “CHOCOs” branded marketing strategies labeled
“First Quarter – Marketing Strategy / Market Research,”
graphical reports illustrating cookie sales and preferences, and milk bottles clearly marked with the CHOCOs logo. Packaging design parodies Oreos, with a product named “So-oh-ohs,” and a display board highlights different flavor options. Adding to the humor, a large room mural features giant cookies splashing dramatically into milk, resembling an over-the-top ad campaign. While it remains unclear if this is part of a promotional stunt or a set piece, its detail suggests more than a simple joke.
Speculation Rises About Martian Manhunter’s Role in the DCU
The playful focus on Chocos sparks speculation that Martian Manhunter could soon appear in the new DCU lineup. Though James Gunn has not yet officially confirmed J’onn J’onzz’s involvement in upcoming projects, a tease this specific hints at his possible return. Combining humor and obscure comic references aligns well with Gunn’s tone for the DCU, which blends lighter moments with established lore. Fans believe the character could materialize in the Supergirl series or, more likely, in Man of Tomorrow, Gunn’s Superman sequel, bringing a whimsical, cookie-loving edge to the hero.
Previously, Martian Manhunter appeared on the big screen in Zack Snyder’s Justice League, where Harry Lennix’s General Swanwick was revealed as J’onn J’onzz. This casting choice followed limitations WB placed on using the Green Lantern John Stewart. Given the past and the current hints, Martian Manhunter’s return seems both plausible and thematically fitting for the evolving DC Universe.
“pic.twitter.com/KxmDn4aCxj” — James Gunn, Director
As James Gunn continues to build anticipation for the DCU with clever references and Easter eggs like this, fans remain eager to see how these elements will weave into future narratives. The prominence of Chocos could mark the beginning of deeper explorations into lesser-known character traits, enriching the storytelling with a blend of humor and heart.
— James Gunn (@JamesGunn) January 27, 2026
