Emma Stone and director Yorgos Lanthimos, known for their award-winning films such as The Favourite and Poor Things, are expanding their creative partnership with a unique venture: their first Super Bowl commercial. This 30-second ad for website platform Squarespace will be broadcast during the first half of Super Bowl LX on February 8, bringing their signature boldness and dark humor to the big game audience.
The Making of “Unavailable”: Artistic Vision and Production Details
Squarespace’s commercial, titled Unavailable, marks the company’s 12th appearance in the Super Bowl advertising lineup. The ad was filmed in London using black and white film, infusing it with a distinctive, cinematic feel. Production designer James Price, who also worked on Poor Things and Bugonia, crafted the set, while the soundtrack is the creation of Lanthimos’ creative team alongside composer Jerskin Fendrix. The sound design was overseen by Johnnie Burn, founder of Wave Studios, known for his work on The Zone of Interest.
Expanding Lanthimos’ Presence in Super Bowl Advertising
In addition to Unavailable, Yorgos Lanthimos directed another Super Bowl commercial set for 2026, created for the food delivery service Grubhub. These two projects represent Lanthimos’ first Super Bowl ads, while Unavailable is the first—and currently only—Game Day spot featuring Emma Stone.
Building Anticipation Through Visual Storytelling
Alongside the commercial, Squarespace is releasing a series of movie posters that enhance the suspense and drama of the teaser, hinting at a deeper narrative. The full reason behind Emma Stone’s emotional performance remains undisclosed, creating an air of mystery in the campaign’s lead-up to the big game. A 15-second teaser has been made available, providing a glimpse into this artistic and suspenseful project.
What This Campaign Means for Fans and the Industry
The collaboration between Stone and Lanthimos on a Super Bowl ad signifies a fresh approach to game-day advertising, blending cinematic artistry with mainstream marketing. Fans of the duo’s previous work may find the commercial’s provocative style familiar, yet the format and platform introduce new creative boundaries. As the full commercial airs, its reception could influence future collaborations between celebrated filmmakers and major advertisers during high-profile events.
