Margot Robbie Wuthering Heights has generated significant attention during the press tour for Emerald Fennell’s upcoming adaptation. The lead actors, Robbie and Jacob Elordi, have cultivated an intense public image that closely mirrors the novel’s themes of obsession, longing, and emotional turmoil. Their interactions in interviews and appearances have echoed the dark, dependent bond between Heathcliff and Cathy, the central figures of the story.
Robbie expressed feeling unsettled when Elordi was not present on set, revealing in a Fandango interview how she became anxious in his absence.
“I found myself starting to look around to see where he was. I was really unnerved and unmoored. And I felt quite lost, like a kid without their blanket or something,”
she shared.
An Intentional Atmosphere of Mutual Obsession
Elordi described their working relationship as a “mutual obsession,” fueling the growing speculation about their intense connection. Reports suggest that Elordi would often stand several meters from Robbie during filming, observing her quietly. Robbie speculated whether the director had instructed Elordi to maintain such a presence; however, Emerald Fennell clarified that she had actually asked him to leave.
The similarities between their off-screen dynamic and the tempestuous relationship depicted in Wuthering Heights have attracted considerable notice. Robbie and Elordi have even exchanged symbolic tokens, with Robbie reportedly giving matching gold oval rings featuring two skeletons embracing surrounded by red roses to both actors. Elordi also made a notable gesture by filling Robbie’s dressing room with roses for Valentine’s Day. The duo participated in a passionate photoshoot featured in Vogue’s February issue, further intensifying public interest.
Skepticism Surrounding the Publicity Strategy
Despite the apparent affection, many online observers have expressed doubt about the authenticity of Robbie and Elordi’s display, viewing it as a calculated element of the promotional campaign. Commentary on social media suggests that this portrayal feels orchestrated rather than genuine.
“This is so scripted and intentional. the use of the word ‘unmoored’,” one commentator noted. — Commentor
“The ‘we actually sort of fell in love’ thing is in so many movies the past few years. What is up with that?” another user questioned. — User
“It’s giving Season 3 Bridgerton promo where all the press was about how steamy it was and how their chemistry was palpable and then we got nothing. I don’t trust this kind of promo anymore.” — Commentator
“Oh, it’s going to be that kind of promotion cycle. I don’t think we should have expected anything less.” — Commentator
This approach reflects a familiar PR tactic where real-life behavior is crafted to echo on-screen fiction, a trend increasingly common in recent years. Examples include the close friendship between Cynthia Erivo and Ariana Grande during the Wicked production and rumored off-screen romances involving actors like Glen Powell and Sydney Sweeney, Bradley Cooper and Lady Gaga, and Oscar Isaac and Jessica Chastain.
Margot Robbie’s Dual Role Amplifies the Campaign’s Intensity
Adding complexity to the strategy is Margot Robbie’s involvement beyond acting; she and her husband, Tom Ackerley, are producing Wuthering Heights through their company Lucky Chap Entertainment. Robbie’s dual position as star and producer signifies her influence not only as the film’s face but also behind the scenes, shaping the promotional narrative and possibly the calculated intensity of her interactions with Elordi.
This highly curated public presentation serves to heighten anticipation and conversation around the film, although it leaves many questioning where genuine emotion ends and marketing begins.
