Dunkin’ Donuts is making a high-profile comeback at the upcoming Super Bowl, reigniting excitement around its partnership with Ben Affleck. The announcement was made during the Grammys, where a teaser premiered hinting at the brand’s new Super Bowl commercial, which once again stars Affleck and highlights the “Ben Affleck Super Bowl Dunkin” connection.
‘No One Can See This’: A Glimpse at the Upcoming Super Bowl Ad
The teaser, titled No One Can See This, opens with Affleck ejecting an old VHS tape marked Network Pilot ’95 v3. From there, he calls on familiar faces from iconic ’90s TV shows—Matt LeBlanc and Jennifer Aniston from Friends, and Jason Alexander from Seinfeld—to watch and react to the footage.
Jennifer Aniston immediately responds with a shake of her head, signaling embarrassment, prompting Affleck to defend the clip.
Hear me out. What’s hot now? Cringe. I have monster cringe. Golden cringe,
Ben Affleck says. Meanwhile, Jason Alexander comments on the contrast between Affleck’s current awkwardness and his reputation as the director of the Oscar-winning film Argo.
Aniston pleads with Affleck,
No one, no one can see this,
to which Affleck reassures her the footage will only air once.
The Evolution of the Affleck-Dunkin’ Super Bowl Campaigns
This upcoming Super Bowl commercial continues a tradition in which Ben Affleck closely ties his image to the Dunkin’ brand. In the 2024 Super Bowl LVIII spot, Affleck donned his DunKings tracksuit alongside Matt Damon and former New England Patriots quarterback Tom Brady. That commercial, dubbed the “Boston Massacre” by Affleck, took place inside Jennifer Lopez’s music studio, leading to her visible discomfort on screen. It also featured appearances by Jack Harlow and Fat Joe.
One year later, Affleck called back the DunKings concept but replaced Damon and Brady with a new lineup. His younger brother Casey Affleck, Bostonian Jeremy Strong, and past collaborators Jason Mewes and Kevin Smith joined the group, creating a new dynamic infused with local celebrity personalities.
Introducing the New DunKings and a Coffee Brand Showdown
The 2025 spot presented the expanded DunKings preparing for a roast battle against another coffee chain. A notable moment comes when a young fan questions the absence of Damon and Brady, asking,
This ain’t the DunKings. Where the hell are Matt and Tom?
Affleck responded with his characteristic Boston accent,
Forget them suckas. Matt Damon and Tom Brady don’t have the heart of a champion. We got a new squad! DunKings sequel!
The refreshed team even included former Patriots coach Bill Belichick, who made a cameo appearance. Jeremy Strong’s introduction was memorable, as he was shown emerging from a tub of wet coffee grounds.
Strong added a humorous explanation in line with his reputation for deep method acting:
just trying to find the character — I’m all in for Dunkin’.
What to Expect When Super Bowl LX Kicks Off
The full Dunkin’ commercial featuring Ben Affleck and his new DunKings squad will debut during Super Bowl LX, scheduled for February 8, 2026. This installment promises to build on the mix of humor, celebrity cameos, and Boston pride that has characterized the campaign so far, as well as showcase the ongoing collaboration between Affleck and Dunkin’ Donuts.
