Addison Rae appears in Uber Eats’ latest Super Bowl commercial, released on February 3, where she is shown sipping Diet Pepsi during a football game. This innovative campaign allows viewers to customize the commercial by selecting from various scenes starring celebrities, including Rae, as part of a larger narrative about food advertising in football.
Celebrity-Filled Scenes Highlight the Food Marketing Discussion
The commercial features Matthew McConaughey and Bradley Cooper attending a Philadelphia Eagles game, with Cooper skeptical about the presence of food marketing in football. Cooper says,
“Not every food reference means they’re actually trying to sell you that food,”
while McConaughey brings Rae into the conversation, adding,
“You’re right, sometimes they’re selling you beverages — singing the song, huh?”
Addison Rae then appears, drinking Diet Pepsi, the title of her hit song, while responding, “Don’t drag me into this,” illustrating her reluctance to be part of the conspiracy theory.
Other well-known figures such as Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack, and Sourdough Sam also star in scenes fans can mix and match to create personalized Uber Eats ads leading up to the Super Bowl, which features the Seattle Seahawks facing the New England Patriots. The event takes place at Levi’s Stadium in Santa Clara, California, with Bad Bunny as the halftime performer at 6:30 p.m. ET on Sunday.
Addison Rae’s Musical Achievements and Recent Appearances
Rae’s collaboration with Uber Eats follows her performance at the 2026 Grammys on February 1, where she joined other best new artist nominees such as Olivia Dean, sombr, Leon Thomas, The Marías, Alex Warren, Lola Young, and KATSEYE in a medley. Rae performed “Fame Is a Gun” from her Billboard 200 No. 4 debut album, Addison, moments before Olivia Dean received the award.
Significance of the Campaign in Pop Culture and Advertising
This multi-scene, adjustable advertisement represents a novel approach in Super Bowl marketing, integrating multiple celebrities and allowing fans to engage by tailoring the commercial. Addison Rae’s presence, tied to both her music career and her recognizable public persona, adds a layered dynamic to the discussion of how food and beverage brands use sports events for promotion. With the Super Bowl drawing massive viewership, Uber Eats’ strategy aims to maximize engagement and brand interaction in an uneasy commercial landscape where audiences question what messages are being sold.
