Sam Neill returns to Jurassic Park in new Xfinity commercial. [Image Source: WALESONLINE]
Just before Super Bowl LX on Sunday, February 8, fans saw a surprise reunion in a new Xfinity commercial featuring Sam NeillJurassic Park co-stars Jeff Goldblum and Laura Dern. The three actors revisited the iconic world of the 1993 film, with Goldblum playing the first notes of John Williams’ original score, bringing nostalgia and excitement to viewers nationwide.
The ad imagines Jurassic Park reopening its gates, this time supported by modern technology, highlighting how connectivity could have changed the fate of the fictional dinosaur theme park. This campaign combines elements of the original film with contemporary twists, connecting past and present seamlessly.
Classic Scenes Brought to Life with Modern Technology
The commercial depicts Goldblum, Dern, and Neill enjoying a reactivated park, showing Dern jogging as dinosaurs roam in the background and the famous safari ride resuming its journey. The actors share lighthearted exchanges, such as Neill teasing,
“Jeff, that’s so cool. Did you just make that up?”
with Dern replying,
“No, Sam. That’s the score from our movie.”
Goldblum humorously comments on the situation, saying,
“Jurassic Park is the most extreme example of everyone’s fear – what happens when technology doesn’t work. If only we had Xfinity back in 1993!”
He also reflects on the campaign’s creative approach, stating,
“Every element of the movie, from the iconic score to the dinosaurs themselves, were brought back to life in this campaign in only a way Comcast could make possible.”
The campaign is designed to showcase the Xfinity Imagine That brand platform, which emphasizes how life improves when connectivity and entertainment technology function flawlessly together, as explained in Xfinity’s press materials.
Wi-Fi Saving the Day in a Dinosaur Disaster Scenario
One of the humorous highlights in the advertisement involves Samuel L. Jackson’s character, who tells John Hammond, portrayed by Richard Attenborough,
Image of: Sam Neill
“I can’t get Jurassic Park back online without—”
before an Xfinity representative interrupts, marveling at the park, “Woah, this place is awesome!” and then advises,
“By the way, you should have plugged this in.”
When the Wi-Fi is activated, the park’s security gates and systems spring back to life, depicting how reliable internet and connectivity could have prevented the chaos originally depicted in the film.
Actors Celebrate the Iconic Park and Its Revival
The advertisement blends original movie clips with newly filmed footage, giving fans a glimpse of a fully functioning Jurassic Park. Dern’s character goes for a run surrounded by dinosaurs, the safari vehicle returns to action, and Goldblum cracks,
“Well, this is gonna be a lovely weekend.”
When asked by a park employee if the signal is strong enough, Goldblum quips with a nod to his character’s famous line, saying,
“Oh yes, Wi-Fi finds a way.”
In another scene, Sam Neill’s character playfully addresses John Hammond with a reference to the original movie’s ending, stating with approval,
“After careful consideration, I have decided to happily endorse your park.”
Campaign Impact and Availability for Viewing
This campaign marks a creative way to link the Jurassic Park legacy with modern technology, emphasizing the importance of reliable internet in everyday life and entertainment. By featuring original cast members and referencing the iconic film’s themes, the ad campaign resonates with longtime fans and new audiences alike.
Both the full-length and broadcast versions of the commercial are available on Xfinity’s YouTube channel, offering viewers a chance to revisit Jurassic Park’s world with a fresh twist just in time for the Super Bowl.
