Ben Affleck has reunited with a collection of iconic sitcom actors, including Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, and Jasmine Guy, to star in Dunkin’ Donuts’ new Super Bowl LX commercial titled Good Will Dunkin’. The ad premiered during Super Bowl Sunday in February 2025, leveraging the show’s nostalgic appeal by casting stars from television’s most beloved ’90s series.
Reimagining ‘Good Will Hunting’ with a Sitcom Twist and De-Aged Performances
This year’s Dunkin’ campaign takes an inventive approach by transforming Ben Affleck and Matt Damon’s classic 1997 film, Good Will Hunting, into a retro-style sitcom. The commercial features a star-studded cast from hit sitcoms such as Friends, Seinfeld, Cheers, The Fresh Prince of Bel-Air, Family Matters, and A Different World. Through advanced production techniques, all actors appear de-aged to fit the 1990s setting, enhancing the nostalgic effect for viewers.
Previous Dunkin’ Collaborations Pave the Way for This Year’s Ad
Dunkin’ and Affleck have built a history of high-profile Super Bowl commercials, including past spots featuring Matt Damon, Jeremy Strong, Casey Affleck, Jennifer Lopez, and Tom Brady. In a previous Super Bowl LIX commercial, the concept focused on the boy band parody “The DunKings,” involving Affleck’s brother Casey and Jeremy Strong. Behind the scenes of that ad, Jeremy Strong demonstrated his commitment to method acting while covered in coffee beans, revealing the meticulous preparation behind these campaigns.
Jeremy is a method actor. He’s not coming out until he’s ready.
Casey Affleck
We’re doing a Dunkin’ Donuts commercial, right? I’m just trying to find the character. I think I found a way in. You’re from Boston; I’m from Boston. Dunkin’ is Boston. Boston is Paul Revere. One if by land, two if by sea. Red coats are coming,
Jeremy Strong
You’re an artist, and I know what that’s like. But how long is it gonna take for the being method?
Ben Affleck
Behind the Scenes: Celebrity Appearances and Creative Process
Prior campaigns included unexpected celebrity moments, such as appearances by Jason Mewes and Kevin Smith as Jay and Silent Bob, who surprised Affleck during a signing event in the commercial’s storyline. Creators and participants shared glimpses of the fun and complexity behind the shoots, portraying a relaxed yet performance-driven atmosphere.
This might be our best work yet! @dunkindonuts #ad pic.twitter.com/gmu8PJ5s6H
Kevin Smith
Additionally, extended cuts released with behind-the-scenes footage give fans insight into interactions between Affleck, Matt Damon, and Tom Brady. One notable segment, called the Long Throw challenge, highlights Brady’s smooth skill while humorously depicting Affleck’s comedic struggle to catch the football, enhancing the playful tone of the collaboration.
Connecting Affleck’s Pop Star Ambitions with Dunkin’s Playful Marketing
The Dunkin’ brand and Affleck have also brought to life Affleck’s surprising wish to join the pop star realm, culminating in creative boy band-themed ads that blend humor with celebrity participation. These promotions have involved notable personalities like Jack Harlow, enhancing the campaign’s cultural reach and appeal.
Expectations for Dunkin’s Ongoing Super Bowl Campaigns
With each year, Dunkin’ and Ben Affleck continue to push the boundaries of celebrity-driven commercials, blending nostalgia, humor, and star power. The 2025 Super Bowl ad’s unique sitcom reinterpretation and ensemble of iconic actors reflect the brand’s commitment to making memorable impressions on one of television’s biggest stages. Fans and viewers can anticipate future Dunkin’ spots to follow similar creative and star-studded trajectories.
This might be our best work yet! @dunkindonuts #ad pic.twitter.com/gmu8PJ5s6H
— KevinSmith (@ThatKevinSmith) February 9, 2025
