Ben Affleck Super Bowl Ads have once again captured attention during the 2026 big game, showcasing some of the most memorable and entertaining commercials. This year’s Super Bowl, hosted between the Eagles and Patriots, was notable not just for the on-field action but also for the standout advertisements that kept viewers engaged throughout the broadcast.
Despite the uneven match, a handful of commercials, including multiple featuring Ben Affleck, helped elevate the entertainment value of the event. The following rankings spotlight the seven best commercials from this year’s Super Bowl lineup, highlighting the creativity and celebrity performances that made a lasting impression.
Seven: Ben Affleck’s ‘Good Will Dunkin’ Returns
Ben Affleck returned for his third consecutive Dunkin’ Donuts Super Bowl spot with ‘Good Will Dunkin,’ a playful nod to his Oscar-winning screenplay, Good Will Hunting. Though it didn’t quite reach the comedic heights of his earlier Dunkin’ ads, the commercial leaned heavily on nostalgia, assembling a cast of 1990s television legends including Jennifer Aniston, Ted Danson, Jason Alexander, Jasmine Guy from A Different World, Alfonso Ribeiro from Fresh Prince of Bel-Air, and Jaleel White, famously known as Steve Urkel.
The ad also featured Tom Brady in a humorous cameo, adding to the star power. The subtext of the commercial drew curiosity given Affleck and Jennifer Lopez’s very public relationship dynamics at the time, especially since she appeared visibly uncomfortable in their original Dunkin’ spot years earlier.
Six: Adrien Brody in TurboTax’s ‘The Expert’
Two-time Academy Award-winning actor Adrien Brody brought his characteristic intensity to TurboTax’s ‘The Expert’ ad, blending humor with his trademark brooding persona. In the commercial, Brody struggles hilariously to act like a satisfied customer, highlighting the comedic clash between his dramatic on-screen presence and the lighthearted tone of the ad.
This performance suggested a promising unveiling of Brody’s comedic side, potentially inspiring future campaigns that contrast his serious acting depth with lighter roles.
Five: Emma Stone’s Eccentric Squarespace Ad ‘Unavailable’
Emma Stone starred in a strikingly unconventional Squarespace Commercial directed by Yorgos Lanthimos, known for his surreal filmmaking style. Presented in black and white, Stone’s character experiences escalating frustration when unable to secure the domain name tied to her stage persona, resorting to smashing laptops in exaggerated reaction.
This bizarre concept took inspiration from Stone’s real-life, prolonged attempt to buy EmmaStone.com. The ad reflected a quirky aesthetic consistent with Stone and Lanthimos’ past collaborations on films like Poor Things and Bugonia, offering a blend of art-house style and modern brand storytelling.
Four: William Shatner Promotes Kellogg’s Raisin Bran in a Unique Way
Legendary actor William Shatner, famous for Star Trek, took a comedic and unconventional route to promote Kellogg’s Raisin Bran by focusing on digestive health. The iconic star humorously becomes a nationwide “evacuation facilitator,” highlighting how the cereal can promote regularity.
Though the topic might seem odd for a breakfast cereal advertisement, Shatner’s readiness to embrace such a campy and potentially embarrassing role turned the spot into a cult favorite. His confident delivery infused the ad with a memorable charm.
Three: Hailee Steinfeld Stars in a Comedic Insurance Spot
In a standout commercial blending music and humor, Hailee Steinfeld performed alongside actors Danny McBride and Keegan-Michael Key in an insurance-themed parody of Bon Jovi’s “Livin’ on a Prayer.” The ad humorously outlined ridiculous insurance exclusions while Steinfeld’s character grew increasingly exasperated with the eccentric agents.
The spot’s charm was amplified by Steinfeld’s sharp reactions and the appearance of the girl band Katseye, who enthusiastically fangirled over Jake from State Farm, played by Kevin Miles. This commercial stood out as one of the funniest of the event and is likely to be remembered for its clever mix of star power and humor.
Two: Xfinity’s ‘Jurassic Park… Works’ Brings Star Power Together
Xfinity scored a major success by reuniting Laura Dern, Jeff Goldblum, and Sam Neill for a comedic twist on the Jurassic Park franchise. The ad imagines an alternate reality where the theme park functions perfectly, turning what is typically a chaotic dinosaur disaster into a flawless weekend getaway.
This humorous reversal featured an abundance of shrimp rather than destruction and played on the nostalgia and charm of the original film’s primary stars. Although the premise strays far from the blockbuster’s tension-filled plot, the commercial’s humor and star-studded cast made it a highlight of the ad lineup.
One: Sabrina Carpenter’s ‘Pringleleo’ Creates a Unique Character
Rounding out the top seven is Sabrina Carpenter’s inventive ad for Pringles, where she collaborates with the Muppets to bring the whimsical character “Pringleman” to life. This unusual premise gave Carpenter an opportunity to fully embrace the quirky concept, channeling her personality into creating a one-of-a-kind figure made entirely of Pringles chips.
Carpenter’s genuine laughter and reactions added authenticity and warmth to the commercial, helping it strike a chord with viewers and providing potential to become a memorable campaign beyond the Super Bowl. This ad showcased her marketing savvy by diving headfirst into a wildly imaginative concept.
The 2026 Super Bowl commercials highlighted a blend of star performances and inventive ideas, with Ben Affleck’s continued partnership with Dunkin’ Donuts proving especially resonant. These ads not only provided entertainment but also demonstrated creative marketing approaches that will influence advertising strategies moving forward.
As the football season ends, the impact of these commercials is likely to carry on, particularly those that combined humor, nostalgia, and celebrity presence to leave a lasting impression on audiences nationwide.
