Actress Demi Moore, along with Hailey Bieber and Sarah Jessica Parker, has revealed their go-to beauty essentials from MERIT Beauty, a brand known for enhancing a natural, radiant look. These Demi Moore beauty favorites are helping celebrities achieve a subtle sun-kissed flush with minimalist makeup routines designed for effortless glow.
Founded in 2021 by Katherine Power, MERIT Beauty offers a clean, luxury makeup line meant to simplify daily beauty with products safe for the skin and environment. Emphasizing a “five-minute morning” approach, the brand focuses on cruelty-free, vegan formulas that appeal to those seeking a quick yet polished “clean girl” aesthetic.
Flush Balm Cream Blush: The Celebrity Must-Have
Among MERIT’s collection, the Flush Balm Cream Blush stands out as a favorite for many of these stars, including Demi Moore, Hailey Bieber, and Sarah Jessica Parker. This vitamin E-infused cheek tint delivers a natural “lit-from-within” glow, cherished for its long-lasting, buildable color that mimics a healthy flush.
The balm, priced at £26, is available in several versatile shades such as The Pops, The Neutrals, and The Classic Pinks, accommodating a wide range of skin tones. Actress Zooey Deschanel praised the blush, calling it “great cheek crayons,” while Courteney Cox described applying it on
“both cheeks, (her) forehead, nose and chin.”
Cameron Diaz also expresses particular fondness for the “plummy” Raspberry Beret tone.
Recently, MERIT expanded the Flush Balm line with a new shade named Rouge, adding another option to this beloved cream formula that blends seamlessly without appearing heavy or cakey.
Additional MERIT Beauty Staples for a Polished Look
Beyond the blush, MERIT offers several other products that have gained acclaim. The Bronze Balm, sold for £27 in a range of shades, delivers a sheer, buildable formula that sculpts the face with a warm, natural definition. Whitney Port has incorporated this product to beautifully contour her cheekbones.
The Shade Slick Tinted Lip Oil, priced between £14.70 and £21, boasts a smooth glide with an updated formula that enhances wearability and comfort without stickiness. TV personality Bethenny Frankel has described this lip oil as “gorgeous” and rated MERIT Beauty overall as a “9.5 out of 10.”
Another standout item is the Solo Shadow, a cream eyeshadow available from £20.70 to £23 in shades categorized as The Sheens and The Mattes. This product features a buildable cream-to-powder formulation that sets to a smooth, flawless finish without settling into fine lines. Actress Kate Hudson famously wore Solo Shadow on the cover of Flaunt Magazine, showcasing its elegant yet natural appeal.
How Celebrities Embrace MERIT’s Clean Beauty Philosophy
The clean beauty ethos at MERIT has resonated across generations, attracting stars like Sofia Richie Grainge, who prefers minimalist products after noticing traditional heavy makeup made her skin appear “unhealthy.” Similarly, Sarah Jessica Parker has adopted a full MERIT Beauty regimen for significant appearances, such as the 2023 premiere of the Sex and the City sequel, And Just Like That…
Her makeup artist shared detailed insights on Instagram, explaining how Sarah’s routine began with skincare prep and ended with a signature cream bronzer to enhance that sought-after glowing complexion.
Why MERIT Beauty Appeals to a Wide Range of Beauty Enthusiasts
The appeal of MERIT Beauty lies in its ability to offer high-performance products that are simple to use and kind to the skin, helping users achieve natural radiance without complicated steps or harsh ingredients. For celebrities like Demi Moore and others, these products serve as reliable favorites that fit their hectic schedules while maintaining a polished look on and off the red carpet.
With its fast rise in popularity among public figures and beauty enthusiasts, MERIT continues to set trends in the minimalist makeup world, embodying a fresh and accessible approach to beauty rooted in clean, effective formulations.
