At the March 1 Actor Awards, Demi Moore captured significant attention with her striking style, leading the event’s fashion conversations and rankings. The latest data from The Hollywood Reporter’s Red Carpet Power Rankings, developed with Launchmetrics, reveal how the women’s exceptional looks, especially Moore’s, overshadowed their male counterparts in both social media engagement and fashion impact during the ceremonies held in Hollywood.
Women’s Fashion Leads Social and Media Engagement at Actor Awards
The March 1 Actor Awards saw a clear dominance of female fashion on the red carpet, with women driving a large portion of the event’s social media conversations and earned engagement. While typically women’s fashion tends to generate more attention, this year’s statistics highlighted an even stronger gap between men and women. Despite Michael B. Jordan’s win for Best Actor and his eye-catching Tom Ford by Haider Ackermann tuxedo, male presence did not translate into significant style engagement. This contrasts with previous events such as the Grammys where artists like Bad Bunny reached top style influence, emphasizing that men can compete but often do not outpace the women in style ranking at these awards.
Netflix streamed the event but historically has not released viewership numbers. However, the Red Carpet Power Rankings offer an indirect measure of audience engagement through Media Impact Value (MIV). This year’s combined MIV across fashion, jewelry, watches, and accessories reached $71.7 million, surpassing the $67.71 million recorded in 2025. The most notable increases were in jewelry and watches, as well as among the top five women’s looks, whereas men’s fashion engagement saw a slight decline.
The Hollywood Reporter’s Red Carpet Power Rankings, now in its third year, analyze stars’ and brands’ impact across key awards — including the Critics Choice, Golden Globes, Grammys, Actor Awards, Academy Awards, and the Met Gala. Launchmetrics uses its proprietary MIV algorithm to quantify the monetary value of social media posts, interactions, and editorial coverage, offering a comprehensive view of red carpet influence.
Leading Fashion Houses at the Actor Awards: Louis Vuitton Reigns Supreme
Louis Vuitton topped the list of fashion brands, styling nine celebrities including ambassadors Emma Stone and Jeremy Allen White. Chase Infiniti of One Battle After Another stood out with a custom beaded headpiece inspired by the event’s theme of
“Reimagining Hollywood Glamour from the ’20s and ’30s.”
Other Louis Vuitton wearers included Keri Russell, Matthew Rhys, Miles Caton, Wunmi Mosaku, Rhea Seehorn, and Erin Doherty. The combined Media Impact Value for Louis Vuitton was an impressive $6.3 million, highlighting the brand’s significant presence on the Actor Awards carpet.
However, Demi Moore’s appearance in a custom Daniel Roseberry design for Schiaparelli Haute Couture drew particular acclaim. Her black wool crepe bustier dress featured trompe l’oeil crocodile tail embroidery on the front and a dramatic bustle-like white tulle cloud at the back, embellished with around 20,000 beads and crystals. This piece, from Schiaparelli’s spring/summer 2026 haute couture collection, took more than 7,700 hours of hand embroidery. The gown’s intricate craftsmanship and captivating design earned Schiaparelli $5 million in MIV, illustrating how Moore’s bold choice deeply resonated with viewers and commentators alike.
Balenciaga secured third place, supported by Actor Award winners Jessie Buckley and Noah Wyle, as well as actress Sarah Pidgeon from Ryan Murphy’s FX show Love Story, who wore a piece from Pierpaolo Piccioli’s summer 2026 collection. Additional Balenciaga wearers included Yerin Ha, Sarah Catherine Hook, and Michelle Randolph, contributing to an MIV of $4.7 million.
Fourth place in fashion brands belonged to Thom Browne, largely due to Teyana Taylor’s distinctive gown. The dress featured an intarsia torso bodice, described by social media as “the naked dress that wasn’t,” and garnered $4.6 million in earned engagement. Taylor’s impactful style further illustrates how single standout gowns can boost a label’s power ranking.
Women Who Led the Red Carpet Style Rankings
Demi Moore and Teyana Taylor dominated the top five women’s style category. Moore’s Schiaparelli gown earned $4.5 million in MIV, while Taylor’s Thom Browne dress generated $4.1 million. Their singular appearances in these designer looks highlight the potency of unique, statement-making fashion at awards shows.
Jenna Ortega also stood out with a Christian Cowan bias-cut gown that complemented the event’s vintage glamor theme. Ortega paired the outfit with Mikimoto pearls, thigh-high stockings, and Jimmy Choo platform sandals, resulting in $3.1 million in MIV for herself and Cowan’s designs. Cowan also ranked highly for Kristen Wiig’s sleek black gown, reinforcing the brand’s strong visibility.
Emma Stone’s lilac slip dress, styled with a matching cardigan by Louis Vuitton, placed fourth alongside Jeremy Allen White. Chase Infiniti’s Louis Vuitton ensemble rounded out the top five women, collectively bringing $5.1 million in earned engagement to the French fashion powerhouse.
Overall, the combined MIV of the top five women reached a remarkable $16.9 million, a considerable increase from $13.45 million the previous year. By comparison, the top five men’s combined engagement totaled just $5.03 million, highlighting the significant sway women’s fashion continues to hold during awards season.
Men’s Style Highlights: Connor Storrie Leads with Bold Choices
Among male stars, Connor Storrie led the way on the red carpet, replicating his impact from January’s Golden Globes. Wearing a Saint Laurent tuxedo and Tiffany & Co. jewels, Storrie earned $2.8 million in MIV. His decision to forgo a shirt under his jacket drew attention to his platinum and diamond Mixed Cluster necklace, boosting the jewelry brand’s visibility.
Timothée Chalamet, despite rarely posting red carpet images on his own Instagram, secured second place. His mass social media reach and his stylist Taylor McNeil’s posts helped elevate his profile and MIV. Completing the list, Sam Nivola of The White Lotus earned $476,000 with his Dior tuxedo, while Jeremy Allen White, styled by Louis Vuitton, placed fifth with $451,000 in MIV, a decline from previous rankings.
Jewelry and Watches: Tiffany & Co. Takes Top Honors
Tiffany & Co. led the jewelry and watches category with a $3.6 million Media Impact Value, thanks in part to Connor Storrie and Teyana Taylor wearing the brand’s diamonds and gold. Other celebrities adorned by Tiffany included Quinta Brunson, Kristen Wiig, Chase Sui Wonders, and director Chloé Zhao, collectively boosting the brand’s influence at the event.
Independent designers also made notable showings. Los Angeles-based Emily P. Wheeler provided Kate Hudson with diamond jewelry to complement her Valentino gown and cape, generating $1.3 million in MIV. London’s Jessica McCormack dressed Gwyneth Paltrow in an elegant suite of jewels paired with Paltrow’s Balenciaga gown, resulting in $1.25 million earned engagement.
Belperron’s vintage 1930 turquoise ear clips, worn by Gwyneth Paltrow on the red carpet, added an intriguing element to the jewelry rankings. After Paltrow temporarily lost one earring during the ceremony, the resulting media buzz helped Belperron secure fourth place with $1.1 million in MIV, showcasing how unexpected moments can amplify a brand’s visibility.
Accessories Standouts: Jimmy Choo’s Notable Role with Jenna Ortega
Jimmy Choo topped the accessories rankings, outfitting stars including Aimee Lou Wood, Odessa A’zion, Dove Cameron, and Chris Perfetti. Jenna Ortega’s Christian Cowan gown paired with Jimmy Choo’s Max platform sandals played a vital role in the brand’s success, generating $726,000 in MIV. Ortega’s massive Instagram following of 38.9 million likely boosted the brand’s prominence.
Christian Louboutin followed closely behind in second place with contributions from stars such as Sarah Catherine Hook, Mindy Kaling, Tyler James Williams, Britt Lower, and Janelle James. The high-profile nature of Ortega’s look arguably helped Jimmy Choo edge out Louboutin despite both brands’ strong showings.
Tyler Ellis earned third place for its Italian-made clutches worn by Ali Larter, Mindy Kaling, Emily Watson, and Regina Hall, resulting in $382,000 in engagement. René Caovilla, boosted by host Kristen Bell’s choices, ranked fourth with $119,000, while Milanese footwear brand Paris Texas benefited from Sarah Paulson’s vintage Yves Saint Laurent 1979 gown, securing fifth place with $104,000 in MIV.
As the awards season builds toward its peak, all eyes now turn to the 98th Academy Awards on Sunday, March 15. The ceremony will take place at Hollywood’s Dolby Theatre and air on ABC and Hulu starting at 7 p.m. ET, promising another showcase of style and stars shaping the fashion conversation in 2026.
