Dakota Johnson has become the new face of Calvin Klein in its Spring 2026 campaign, which launched globally on March 9. Shot in Topanga, California, this campaign showcases the actress wearing the brand’s Ultralight and Icon Cotton Modal underwear, reflecting the emphasis on comfort and confidence central to the collection.
A New Chapter for Dakota Johnson with Calvin Klein
The 36-year-old actress stars in Calvin Klein’s latest campaign, photographed and directed by Gordon von Steiner in a relaxed, home-like setting. The shoot took place inside a house in Topanga, California, aiming to capture a natural, lived-in feel that complements the brand’s aesthetic. Alongside still images, the campaign includes a commercial spot released on Calvin Klein’s website and social media channels.
Highlighting Innovation and Style in the Collection
The campaign features core pieces from Calvin Klein’s Spring 2026 lineup, including the brand’s Ultralight and Icon Cotton Modal underwear collections. The Perfectly Fit Ultralight Bra introduces new supportive technology designed for all-day comfort. Denim offerings include stylish options such as the Baggy Jean, Archive High Rise Slim Jean with its ’90s-inspired silhouette, and the Relaxed Trucker jacket, blending timeless design with modern casual wear.
Johnson’s Connection to the Brand’s Philosophy
Speaking about her involvement, Dakota Johnson expressed how the partnership resonates with her current mindset. She described feeling calm, centered, and at ease in her own body, emphasizing that the sexiest outfits are those that make the wearer feel good, whether it is worn-in casual clothing or lingerie. This outlook aligns closely with Calvin Klein’s longstanding message of embracing personal comfort and authenticity.
Continuing a Legacy of Iconic Campaign Figures
Calvin Klein has a history of featuring memorable campaign stars who embody confidence and individuality, including Brooke Shields and Kate Moss. Dakota Johnson now joins this lineup, carrying forward the brand’s tradition of strong associations with figures unafraid to showcase their true selves in Calvin Klein apparel.
The Spring 2026 Calvin Klein campaign starring Dakota Johnson is now accessible on the company’s official website and through their social media channels, inviting fans and consumers to experience the fresh yet familiar vibe that this collaboration brings.
“Dakota Johnson photographed by Gordon von Steiner for Calvin Klein. 📷 pic.twitter.com/IQOuwJDdmD” Film Crave
Dakota Johnson photographed by Gordon von Steiner for Calvin Klein. 📷 pic.twitter.com/IQOuwJDdmD
— Film Crave (@_filmcrave) March 9, 2026
