Beyoncé, renowned for her dynamic career as a Grammy-winning artist, made a stunning appearance at Cécred’s launch party at Ulta in Los Angeles. At the age of 43, she impressed attendees by donning a striking white blazer minidress paired with a silky coordinating tie. This stylish ensemble, a menswear-inspired creation by Wardrobe.NYC, was punctuated by the artist’s signature flair. A statement voluminous white cape added to her chic look, perfectly complementing the Cécred brand’s elegant all-white product line.
Celebrating the expansion of her haircare brand into over 1,400 Ulta locations nationwide, Beyoncé exuded confidence and style at the event. She completed her outfit with aviator sunglasses from Amavii, priced at $255, and a pair of discounted Aquazzura leather heels, which normally sell for $895. Her iconic hairstyle, crafted by celebrity stylist Kim Kimble, featured beautifully wavy and bouncy blond hair.
Alongside the excitement of the product launch, the collaboration with Ulta introduces specialized treatments across all 1,400+ The Salon at Ulta Beauty locations. This powerful partnership also heralds the initiation of “Cécred Sundays,” a brand-focused salon event set to take place regularly from May 18 at 200 carefully selected store locations. Enthusiasts and members of the Beyhive can now aspire to the glamorous locks of Beyoncé herself, with assistance from one of the 7,000 stylists trained exclusively in the science and effectiveness of Cécred products.
Queen B revealed the creation of this promising haircare line in February with an Instagram video, sporting a lavish off-the-shoulder Vivienne Westwood gown. Officially, Beyoncé launched the Cécred brand in February 2024 after building anticipation since the previous year. The venture stands as a testament to her entrepreneurial prowess and commitment to sharing her beauty ideals with fans and new customers alike.
This launch marks a significant milestone in Beyoncé’s diverse career. The implications of her brand’s presence in such a vast number of stores suggest a promising future for both Cécred and future consumers eager to emulate the artist’s distinctive style.
