Ice Cream Sales : Ice cream has always been the finest chilled treat for beating the heat. Unilever, the world’s largest ice cream business, has given this classic idea an exciting new twist. Graeme Pitkethly, Unilever’s CFO,
thinks there is a “sweet spot for temperature” for ice cream sales.
He surprised everyone by saying that consumers won’t buy a lot of ice cream merely because Europe is facing scorching heat waves.
Experts advise staying indoors and drinking lots of water as Europe’s temperatures rise. Unilever’s Magnum, Cornetto, Ben & Jerry’s, and others are refreshing in hot weather. Pitkethly, however, notes that in extreme heat, individuals may choose cold drinks to ice cream.
Unilever sold more ice cream in June as Europe warmed up. Restaurants and caterers enjoyed more frozen delicacies.
Carte d’Or and Breyers, however, had a contrasting start to the year. When prices rose and money was tight, people bought less unnecessary items. This hurt sales in that area.
Unilever sold more ice cream in June as Europe warmed up. Restaurants and caterers enjoyed more frozen delicacies.
Carte d’Or and Breyers, however, had a contrasting start to the year.
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When prices rose and money was tight, people bought less unnecessary items. This hurt sales in that area.
Hein Schumacher, Unilever’s new CEO, views the company’s ambitions differently. He has a plan to “step up performance” and help Unilever attain its full potential. Schumacher monitors market movements.
He worries that the Ukraine crisis, which is harming wheat prices, and southern European droughts might raise food prices, hurting the firm.
Unilever is doing well despite its issues. When they announced they expected to generate more money this year, business shares rose 5%.
he firm is savvy and promises a great journey despite uncertainty. Unilever will reveal its plans in October. They’ll also discuss their third-quarter finances. Unilever’s next move to improve ice cream is eagerly anticipated worldwide.