Ice Cream Sales : Ice cream has always been the finest chilled treat for beating the heat. Unilever, the world’s largest ice cream business, has given this classic idea an exciting new twist. Graeme Pitkethly, Unilever’s CFO,
thinks there is a “sweet spot for temperature” for ice cream sales.
He surprised everyone by saying that consumers won’t buy a lot of ice cream merely because Europe is facing scorching heat waves.
Experts advise staying indoors and drinking lots of water as Europe’s temperatures rise. Unilever’s Magnum, Cornetto, Ben & Jerry’s, and others are refreshing in hot weather. Pitkethly, however, notes that in extreme heat, individuals may choose cold drinks to ice cream.
Unilever sold more ice cream in June as Europe warmed up. Restaurants and caterers enjoyed more frozen delicacies.
Carte d’Or and Breyers, however, had a contrasting start to the year. When prices rose and money was tight, people bought less unnecessary items. This hurt sales in that area.
Unilever sold more ice cream in June as Europe warmed up. Restaurants and caterers enjoyed more frozen delicacies.
Carte d’Or and Breyers, however, had a contrasting start to the year.
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When prices rose and money was tight, people bought less unnecessary items. This hurt sales in that area.
Hein Schumacher, Unilever’s new CEO, views the company’s ambitions differently. He has a plan to “step up performance” and help Unilever attain its full potential. Schumacher monitors market movements.
He worries that the Ukraine crisis, which is harming wheat prices, and southern European droughts might raise food prices, hurting the firm.
Unilever is doing well despite its issues. When they announced they expected to generate more money this year, business shares rose 5%.
he firm is savvy and promises a great journey despite uncertainty. Unilever will reveal its plans in October. They’ll also discuss their third-quarter finances. Unilever’s next move to improve ice cream is eagerly anticipated worldwide.
Our Reader’s Queries
Which ice cream brand sells the most?
Ben & Jerry’s emerged as the top-selling ice cream brand in the United States in 2022, with sales amounting to a whopping 911 million U.S. dollars. This data pertains to the 52 weeks ending on September 4, 2022.
Is the ice cream market growing or declining?
The Ice Cream market is projected to reach a revenue of US$153.60bn by 2024, with an annual growth rate of 6.01% (CAGR 2024-2028). Japan leads the global market with a revenue of US$24,370m in 2024.
What is the current trend for ice cream?
The popularity of plant-based frozen desserts is on the rise, with a wide variety of options now available. These dairy-free treats, often referred to as plant-based ice cream, are becoming increasingly popular in the world of frozen desserts. It’s clear that this trend is here to stay and is only going to continue to grow in popularity.
What is the trend in ice cream industry in 2023?
In 2023, dairy-free ice cream products have taken the market by storm. Food manufacturers have successfully created rich, creamy, and mouth-watering ice cream in a variety of flavors. The ice cream aisle is now filled with vegan versions of classic flavors and innovative new varieties.