Alia Bhatt’s appearance at Cannes 2025 as L’Oréal’s global brand ambassador ignited a debate over her choice of attire, which many labeled as the first Gucci saree. The topic of the Alia Bhatt Cannes 2025 Gucci saree controversy quickly gained traction as details about the ensemble surfaced, leading to public discussion across social media and fashion circles.
On May 24, 2025, Alia Bhatt arrived at the Cannes Film Festival for its prestigious closing ceremony, dressed in a Swarovski-embellished custom outfit designed by Gucci. The ensemble featured the recognizable GG monogram and was widely believed to be the brand‘s debut saree. While fashion enthusiasts celebrated the idea, Gucci clarified the nature of the dress, refuting claims that it was a saree and insisting it was, in fact, a three-piece gown set.
Gucci Clarifies the Nature of Alia Bhatt’s Attire
Initial reports and speculation suggested that Alia’s attire marked a first for Gucci, with many online commentators dubbing it the luxury brand‘s inaugural saree. This belief was fueled by Alia Bhatt’s own remarks in which she expressed her wish to wear a Gucci saree on the iconic red carpet. However, Gucci promptly addressed the conversation by providing precise details about the outfit on their official Instagram page.
The brand described the look as a custom gown embroidered with crystals arranged in the GG monogram. The statement further explained that the outfit was a three-piece ensemble, combining a fitted skirt with a V-neck blouse, finished with a long dupatta that trailed behind Alia as she walked. Gucci’s official statement clarified,
“Global Brand Ambassador Alia Bhatt attended the closing ceremony of the 78th Cannes Film Festival in a custom Gucci gown with embroidered crystals in a GG Monogram pattern. The actress was also pictured in a custom three-piece set.”
—Gucci, Official Statement
This clarification countered public perception and reignited debate about the proper classification of Alia’s attire, especially within the Indian and global fashion communities.
Social Media Users Weigh In On the Saree Versus Lehenga Debate
Following the brand‘s clarification, the conversation shifted across online platforms. Social media users and fashion critics debated how to accurately label the ensemble, highlighting wider questions around representation and cultural authenticity.
Vocal netizens shared their opinions, including,
“That’s a Gucci lehenga. Let’s get this nomenclature right, but wow, I’m obsessed.”
—User, Social Media
Another user echoed the sentiment,
“Umm that gown is called a sari. At least give credit to the cultures that wear it proudly. Guccis’s take is beautiful, but saying gown is insulting the Indian woman rocking it.”
—User, Social Media
A further comment read,
“It’s not a saree, why people are calling this a saree.”
—User, Social Media
Among the feedback, many voices expressed admiration for Alia’s striking red carpet appearance, even as the debate over labeling continued. The enthusiastic and at times passionate reactions reflected intense engagement from the fashion-conscious public and underscored the garment’s impact on cultural discourse.
Designer and Team Behind the Red Carpet Look
Rhea Kapoor, a prominent stylist in the industry, played an instrumental role in shaping Alia Bhatt’s appearance for the Cannes closing ceremony. On May 25, 2025, Rhea Kapoor shared images of Alia’s Gucci ensemble, describing her as a ‘modern Rajkumari’ (princess) and noting the partnership with Malabar Gold and Diamonds for a custom Victorian-inspired jewelry set.
“@aliaabhatt as my @gucci modern rajkumari for the closing ceremony at Cannes with @lorealparis with a custom mini jackie, and all custom victorian set diamonds by the amazing team at @malabargoldanddiamonds.”
—Rhea Kapoor, Stylist
The attention to detail in Alia’s styling included not only the couture outfit but also carefully chosen accessories. The addition of a mini Jackie bag and Victorian-style diamond jewelry highlighted the collaborative efforts of the creative team.
The look’s composition and presentation emphasized sophistication, merging global luxury with traditional elements interpreted through a contemporary lens. This reinforcement of Alia’s ‘modern Rajkumari’ image aligned with the overall theme of the event and amplified the conversation about blending cultures on world stages.
Alia Bhatt’s Journey to Cannes: A Red Carpet Milestone
Alia Bhatt’s notable presence at Cannes 2025 followed previous illustrious Bollywood appearances, such as that of Aishwarya Rai Bachchan, who remains an enduring figure at the festival. Alia’s red carpet debut was highly anticipated and quickly became the subject of both admiration and debate regarding fashion innovation and global representation.
Earlier in the festival, Alia made headlines for wearing a body-fitted Schiaparelli gown, which featured off-shoulder sleeves and floral embellishments along the hemline. Her styling for the red carpet leaned into vintage glamour, combining subtle makeup highlighted with gold tones and a neatly parted, tightly secured bun. This understated elegance contributed to a look celebrated for its timeless appeal and grace.
The public response underscored the emotional resonance of Alia Bhatt’s appearance, with many fans and observers considering it a memorable fashion moment sure to be remembered for years to come. Both her creative vision and willingness to innovate marked another significant step in her evolving international career and presence at leading events such as the Cannes Film Festival.
The Wider Impact and Next Steps in Fashion Conversations
The controversy surrounding the Alia Bhatt Cannes 2025 Gucci saree controversy has ignited important discussions on authenticity, representation, and the responsibilities of global fashion brands in acknowledging and honoring cultural narratives. As the debate continues, it will be crucial for brands like Gucci to engage thoughtfully with both creative interpretation and cultural heritage when designing attire for high-profile international events.
Beyond the immediate buzz of the festival, the discourse prompted by Alia Bhatt’s look is likely to influence future collaborations between global luxury houses and Indian designers. The strong reactions also point to a growing awareness among audiences and commentators regarding the meaning and symbolism behind red carpet fashion, encouraging deeper reflection across creative industries.
With influential personalities such as Alia Bhatt and Rhea Kapoor leading the conversation, ongoing interest in the evolution of Indo-Western couture at world events seems assured. This attention will likely shape both celebrity choices and brand strategies in the years ahead, as the fashion world looks toward greater inclusivity and mutual respect for cultural traditions.
