Hybrid Systems: Ford’s CEO, Jim Farley, said the company is changing course due to losses on electric cars (EVs). Farley said Ford will prioritize hybrid systems, unlike other automakers.
Ford’s choice of hybrids is like Toyota’s, despite Toyota‘s criticism for being slow to adopt EVs. Ford isn’t giving up on EVs. The company stated that launching its EVs may take longer than expected.
Ford invests heavily in EVs, recognizing the popularity of hybrids due to the success of its EVs.
The hybrid F-150 truck is unexpectedly popular. More than 10% of F-150 buyers pick the hybrid model, and that number keeps going up. Ford’s Maverick pickup, which comes with a hybrid engine choice, has
done very well. In fact, 56% of buyers chose the hybrid engine over the standard engine.
Why focus on hybrids when the market is going toward pure electric vehicles (EVs)? Farley says that customers like the hybrid system because it can do more jobs and has more battery options. Ford’s “Pro
Power Onboard” system lets people use the power in the truck through outlets in the pickup bed, so they don’t need a separate generator. Customers like how flexible it is, and they find value in it beyond the electric engine.
Ford’s electric F-150 Lightning pickup, which can power homes for days, shows the promise of electric vehicles. Ford admits that EVs aren’t being used as much as they were expected to be. Ford plans to
add hybrid options to its gas-powered cars to attract customers who want speed but aren’t sure about EVs. Keep in mind that these hybrids won’t be like the Prius or Escape hybrid. Ford plans to showcase them differently, aiming to offer fans something fresh.
Ford’s choice to focus on EVs and hybrids is a practical way to meet customer needs and adapt to the market. Ford aims to create efficient cars with enhanced features to maintain its leading position in the auto industry and attract a broader customer base.