Paulo Londra Bio
Paulo Ezequiel Londra, born on 12 April 1998, is an Argentine rapper, singer, and songwriter who rose from local freestyle battles in the squares of Córdoba to become one of the most recognizable voices in Latin urban music. Influenced by the Eminem film 8 Mile, he developed a melodic and technical approach that set him apart from the more aggressive style common in the genre. Londra first drew widespread attention in 2017 and quickly established himself with a string of chart-topping singles across Argentina and Latin America.
Beyond his home country, Londra has collaborated with major international artists, including Ed Sheeran, Dave, and A Boogie wit da Hoodie, extending his reach to global audiences. In 2020, a public dispute with his former label Big Ligas and Warner Music temporarily halted his ability to release new material, a chapter that became one of the most talked-about conflicts in contemporary Latin music.
Early Life and Background
Paulo Ezequiel Londra was born on 12 April 1998 in Córdoba, Argentina. Growing up in the country’s second-largest city, he was introduced to hip-hop culture during his teenage years, a period that would shape his future career. His interest in rap was sparked by watching the Eminem film 8 Mile, which inspired him to pursue music as more than a casual hobby.
The urge to interpret his lyrics outside of a recording studio pushed Londra to improvise and rap in Argentinian public squares with friends, gradually building a local following. These informal performances helped him overcome the shyness he had carried throughout his youth. Leaving his comfort zone and freestyling in open spaces marked the beginning of a competitive journey that would span roughly five years.
At the age of 14, Londra performed for the first time in a freestyle competition known as Sin Escritura, or Without Writing. He later admitted that he did not perform well in traditional rap battles, since the contests tended to reward the most aggressive lyrical styles. Instead, he refined a more melodic and technical delivery that would later become his signature sound.
Path to Music
After his earliest appearances in local freestyle events, Londra began a sustained competitive period that helped sharpen his performance skills. He forged his style battling in contests associated with El Quinto Escalón, one of the most influential freestyle platforms in Argentina. Over time, he gradually transitioned from traditional battle rap toward the emerging sound of Latin trap, aligning himself with the growing urbano movement.
This competitive circuit provided Londra with a steady stream of small but meaningful opportunities. His reputation grew organically, supported by viral clips and word-of-mouth among fans of the urban scene. By the time he was ready to step into a recording studio, he had already built a recognizable presence in the Argentine underground.
In early 2017, Londra uploaded his first widely noticed track, Relax, signaling his official entry into the recorded music industry. The song marked the start of his professional career and laid the groundwork for a rapid ascent onto mainstream charts in the years that followed.
Paulo Londra Career
Early Career (2017–2018)
Londra’s professional career officially began in 2017 with the release of Relax, a song he uploaded online that introduced his melodic trap style to a broader audience. The track was a modest but important first step, demonstrating that the young artist from Córdoba could translate his freestyle skills into recorded work. It also caught the attention of listeners who were eager for new voices in the Argentine urbano scene.
Following the success of Relax, Londra began collaborating with other artists and producers, expanding his sound while staying true to the technical approach he had developed in the freestyle circuit. His willingness to blend singing with rap set him apart from many of his peers, and it helped him gain traction on streaming platforms across Latin America.
Breakthrough (2018–2019)
Londra achieved mainstream success with a trio of hit singles that cemented his place at the top of the Argentine music scene. He released Nena Maldición, a collaboration with Lenny Tavarez, followed by Te Amo with the Colombian group Piso 21, and Cuando Te Besé with Becky G. The latter track peaked at number 45 on the Billboard Hot Latin Songs chart and became the first song ever to top the Billboard Argentina Hot 100. His song Adán y Eva also reached the top of the Billboard Argentina Hot 100, reinforcing his dominance on the domestic charts.
His rising international profile led to a high-profile collaboration in 2019, when he was featured on Ed Sheeran’s No.6 Collaborations Project, performing on the track Nothing on You alongside British rapper Dave. On 26 September of the same year, Londra released Party, a collaboration with the American rapper and singer A Boogie wit da Hoodie, further extending his reach into the global market.
Notable Works and Milestones
Among Londra’s signature works are Nena Maldición, Te Amo, Cuando Te Besé, and Adán y Eva, several of which topped Argentine charts and helped define a new era of urbano music in the country. His appearance on Ed Sheeran’s No.6 Collaborations Project stands as one of the most significant international milestones of his career. The historic placement of Cuando Te Besé at the top of the Billboard Argentina Hot 100 remains a defining moment in his discography.
Paulo Londra Family
Limited public information is available about Paulo Ezequiel Londra’s parents and extended family. The rapper has generally kept his early family life out of the spotlight, focusing public discussions on his music and career. He and his former partner Rocío Moreno have two children, a part of his personal life that has been noted in public records.
Personal Life
Londra was in a long-term relationship with Rocío Moreno from 2015 to 2021. The couple share two children. In May 2020, Londra became embroiled in a public dispute with his former label Big Ligas, with conflicts also involving Warner Music, that restricted his ability to release new music while legal proceedings unfolded. The situation was widely covered in Latin American media and became one of the most discussed industry disputes of the year.