The Super Bowl remains the highest-viewed sports event annually, and with that prominence comes the most expensive and star-studded advertising slots, including this year’s much-anticipated Ben Affleck Dunkin Super Bowl commercial. Set for February 8, 2026, the game between the New England Patriots and Seattle Seahawks will showcase a host of celebrity-filled ads, with Dunkin’s latest promising to deliver humor and intrigue through a new teaser featuring Affleck in a frantic creative pitch.
Major Brands Reveal Their Super Bowl Commercials for 2026
The 2026 Super Bowl ad lineup features a strong collection of teasers and full-length spots from well-known companies eager to captivate the massive audience. Names such as Pringles, Squarespace, Pepsi, and many more have already unveiled their campaigns or released sneak peeks. Alongside these major brands, a variety of celebrities add star power—from Hollywood icons to sports legends—making this year’s advertising landscape heavily competitive and diverse.
Pringles Bets Big on Celebrity Appeal with Sabrina Carpenter
Pringles has positioned itself prominently by investing significantly in Super Bowl ad space. Their new commercial stars pop singer Sabrina Carpenter, who appears in a teaser pulling chips from an unusual chip bouquet. Although the preview lasts only 15 seconds, the full version is slated for the game day and looks to attract snack lovers through Carpenter’s charm and the brand’s distinctive presentation.
Squarespace Partners With Acclaimed Director-Actor Duo for Artistic Commercial
Squarespace’s advertising stands out due to its collaboration with the creative duo of Yorgos Lanthimos and Emma Stone, known for award-winning titles like “The Favourite” and “Poor Things.” Their Super Bowl teaser features Stone in a dramatic black-and-white setting inside an eerie, abandoned castle, with production design by James Price, promising a visually compelling and mysterious commercial that will air during the event.
Pepsi’s Clever Ad Takes a Shot at Coca-Cola Featuring Taika Waititi
Although no longer the official sponsor of the Super Bowl Halftime Show, Pepsi maintains a strong commercial presence in 2026. Their ad includes a playful blind taste test with a polar bear mascot traditionally associated with Coca-Cola trying Pepsi Zero Sugar versus Coke Zero Sugar. Directed by Taika Waititi, the spot also references a viral Coldplay jumbotron mishap, underscoring Pepsi’s cheeky approach to engaging viewers.
Michelob Ultra’s Star-Studded Campaign Tied to Winter Olympics
Michelob Ultra is targeting multiple major events with its expansive ad campaign, featuring Hollywood star Kurt Russell, actor Lewis Pullman, and prominent USA Olympians Chloe Kim and TJ Oshie. This blend of entertainment and sports personalities hints at the brand’s aim to connect with a broad audience across the Super Bowl and the upcoming Winter Olympics.
Ritz Teases a New Commercial With Bowen Yang’s Quirky Phone Call
Ritz’s teaser spotlights former “Saturday Night Live” star Bowen Yang, who is humorously seen talking on a shell phone. His character is trying to convince a friend to attend a mysterious event, suggesting that another celebrity might make an appearance in the full commercial. This ad generates buzz for the brand’s playful style, with speculation around Las Culturistas co-host Matt Rogers joining Yang.
Instacart Throws Back to the Disco Era Featuring Ben Stiller and Benson Boone
To promote a new app feature, Instacart embraces a retro disco theme starring actor and filmmaker Ben Stiller alongside musician Benson Boone. Both don extravagant green outfits and channel their best Zoolander expressions in a commercial directed by Spike Jonze, who is famed for films like “Her” and “Being John Malkovich.” This campaign merges nostalgia with contemporary marketing to appeal to viewers.
Oikos Combines Football and Entertainment With Derrick Henry and Kathryn Hahn
Oikos aims to mix athleticism and humor in its Super Bowl ad by featuring Baltimore Ravens running back Derrick Henry and actress Kathryn Hahn, known for “Agatha All Along.” The scene depicts the pair stuck with a trolley, with Hahn stepping up to push it uphill, empowered by Oikos’s protein-packed yogurt, thus linking the product’s energy promise to real-life toughness.
Bud Light’s Advertisement Focuses on Football and Comedy with Known Stars
Bud Light’s Super Bowl commercial embraces comedy by bringing together former NFL quarterback Peyton Manning, musician Post Malone, and comedian Shane Gillis. This blend of sports and entertainment targets football’s core fan base, promising humor and familiarity to engage viewers tuning in to the big game.
Budweiser Celebrates 150 Years with Iconic Animal Mascots
Budweiser marks its 150-year anniversary with a nostalgic commercial reintroducing a Clydesdale horse alongside classic brand mascots such as a bald eagle and a dalmatian. This reverent homage to the company’s history contrasts with the playful tone of other beer ads, appealing to tradition and longtime customers.
Ben Affleck’s Dunkin Ad Teases a Chaotic Pitch Ahead of Super Bowl
In the Dunkin commercial teaser, Ben Affleck returns in a comedic role portrayed as a frantic creative mind pitching a mysterious VHS idea to people he calls “Jen and Matt.” The identities behind these silhouettes—whether Jennifer Lopez and Matt Damon or others—remain ambiguous, creating intrigue. The advertisement signals that the DunKings universe, born from previous Dunkin campaigns with Affleck, continues to evolve in unexpected, offbeat ways as the Super Bowl approaches.
With a variety of advertisements ranging from the humorous to the cinematic and the nostalgic, the 2026 Super Bowl continues its tradition as the premier platform for brands to showcase innovative marketing alongside some of the biggest names in entertainment and sports. As viewers prepare for the game between the Patriots and Seahawks, these commercials will be a major element of the event’s cultural experience, setting trends for advertising in the year ahead.
