At Schiaparelli’s spring 2026 couture show in Paris, Demi Moore showcased her signature waist-length, sleek hair, styled with precision. The actress, known for her enviable thick and silky strands, revealed that a key part of her hair care is Kérastase’s Nutritive Bain Satin Riche Niacinamide Shampoo, a product credited for strengthening and nourishing her hair.
Moore’s hair was completed using additional Kérastase products including the Nutritive Lait Vital Hydrating Conditioner and the Nutritive 8H Magic Night Serum, forming a comprehensive routine that maintains her locks’ health and shine. This collaboration between Moore and Kérastase reflects her well-established hair care ethos and her role as a spokesperson for the brand.
The Science Behind Kérastase’s Nourishing Shampoo
Hair care specialists often emphasize the importance of proteins like keratin, amino acids, oat, and collagen, which are essential for hair strength, moisture, and growth. Kérastase’s Nutritive Bain Satin Riche Shampoo is enriched with plant-derived proteins and niacinamide—a powerful ingredient more commonly associated with skincare—that helps exfoliate the scalp, reduce irritation, control oil production, and minimize dandruff. These benefits combine to create softer, stronger, and frizz-free hair after each wash.
The shampoos’ impact on hair health is evident through Moore’s glossy, thick hair, as well as through thousands of positive reviews from users who have experienced similar results.

Customer Experiences Highlight Shampoo’s Effectiveness Against Hair Loss
Many users battling hair thinning and dryness praise the shampoo for its restorative effects.
“I was losing my hair in clumps, for no apparent reason,”
shared one shopper. They reported,
“my hair has not fallen out, and the new growth is thicker and fuller than before.”
Another user remarked,
“without Kérastase’s Nutritive Bain Satin Riche Shampoo, my hair starts feeling like straw,”
emphasizing its role in maintaining healthy hair texture.
Completing Demi Moore’s Hair Care Regimen
Alongside the shampoo, Moore’s hair care includes the Nutritive Lait Vital Hydrating Conditioner, designed to provide moisture and suppleness, as well as Elixir Ultime Refillable Hair Oil and Nutritive 8H Magic Night Serum, which work to nourish hair overnight and protect it against dryness and damage. This combination supports her hair’s long-lasting vibrance and vitality.
As Demi Moore continues to share her partnership with Kérastase, the brand’s products have become a go-to option for those seeking to improve hair health, particularly for those facing hair loss or damage. With over 3,600 five-star reviews backing the shampoo alone, it remains a trusted choice for strengthening hair and controlling scalp issues.
The Lasting Impact on Hair Care Choices
Demi Moore’s endorsement of Kérastase’s Nutritive Bain Satin Riche Niacinamide Shampoo and its accompanying products highlights a growing focus on combining luxurious haircare with scientifically-backed ingredients. This spotlight brings hope for those struggling with hair thinning, offering effective solutions rooted in nourishing formulas. As the actress’s radiant hair continues to captivate, many are likely to explore similar products in pursuit of healthier, fuller hair.
