Emma Stone has shared why she chooses to distance herself from Instagram, unlike many of her Hollywood contemporaries. The 37-year-old actress revealed that she limits her social media use to safeguard her mental health, opting to stay mostly offline rather than engaging actively on platforms where many of her peers maintain a presence.
Despite this, Stone acknowledged that she does subscribe to one key platform, which she uses primarily to observe and keep abreast of current trends and pop culture anonymously.
Details on Stone’s New Super Bowl Commercial and Online Presence
In a recent interview with Rolling Stone, Stone discussed the extent of her online activity while promoting her upcoming Super Bowl commercial for Squarespace, directed by Yorgos Lanthimos. The commercial, scheduled to air during the first half of the Super Bowl on February 8, features Stone trying to create a website under her own name by purchasing the domain emmaStone.com.
Stone explained that the advertisement isn’t mere fiction; she actually bought the domain for the purpose of the ad. When asked about her potential plans for the website, such as turning it into a lifestyle blog, she gave a clear and direct answer.
“One hundred percent no,” Stone stated.
“That’s why I don’t even have Instagram.”
She further elaborated,
“I’m too afraid of my own mental health to be engaged in that way, and that’s why I’m such a lurker and love following other people’s stuff.”
She admitted to never having previously secured her domain name, despite years of being an avid blog reader. Stone added that she spends quite a bit of money on subscriptions via Substack, reflecting her ongoing interest in curated written content.
“Squarespace kind of had to deal with my lack of foresight. So I’m very grateful they did or else the commercial really would not have worked,”
she explained, emphasizing how important that domain ownership was to the ad’s concept.
“It would have been weird if you went to EmmaStone.com and it was… I don’t even know what might have been going on over there.”
Stone’s Longstanding Interest in Website Creation and Blogging
Beyond her recent advertising work, Stone recounted how her curiosity about websites began at a young age. She described being deeply involved in creating what she called “prototypical sites” and even recalled building a class presentation website back in elementary school.
She fondly remembers the LiveJournal era and how much she enjoyed reading blogs over the years. Today, Stone identifies herself as a serious Substack user, subscribing to a variety of blogs focused on fashion, creative writing, and even some gossip.
“It was like my favorite thing, and so now I’m truly one of the Substack freaks. I’m spending a lot of money on Substack,”
Stone admitted.
Upcoming Career Highlights and Oscar Recognition
Stone’s upcoming appearance in the Super Bowl commercial comes just ahead of the Academy Awards on March 15. At these Oscars, she is nominated for Best Actress for her role in Bugonia, directed by Yorgos Lanthimos. Stone also served as a producer on the film, marking another collaboration with Lanthimos following her Oscar-winning performance in Poor Things.
Bugonia has also earned a Best Picture nomination, competing against high-profile films such as F1, Frankenstein, Hamnet, Marty Supreme, One Battle After Another, The Secret Agent, Sentimental Value, Sinners, and Train Dreams.
Competitive Oscar Landscape
At the Oscars, Stone’s fellow contenders for Best Actress include Jessie Buckley for Hamnet, Rose Byrne for If I Had Legs I’d Kick You, Kate Hudson for Song Sung Blue, and Renate Reinsve for Sentimental Value. These strong nominees reflect the intense competition Stone faces for the prestigious award.
Stone’s Reflective Attitude Toward Social Media Engagement
Emma Stone’s decision to avoid Instagram underscores a larger conversation about mental health and social media use among celebrities. By choosing to lurk rather than participate, she protects her own wellbeing while maintaining a connection to cultural conversations.
This approach exemplifies how public figures can engage selectively with digital platforms in a way that prioritizes their personal health, rather than succumbing to the pressures of constant online exposure. As social media continues to evolve, Stone’s candid reflections highlight the importance of boundaries and mindful usage.
